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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? Can they describe previous UX design strategies beyond just to "delight the user"?

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Any of these factors could lead to poor user engagement signals (short dwell time, high bounce, etc.which in a nutshell is at the core of Panda. Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper...

  3. Google Begins Removing Search Results to Comply With 'Right to be Forgotten'

    We're showing this notice in Europe when a user searches for most names, not just pages that have been affected by a removal," Google clarified on its website. A Search of Gonzalez's name now shows text at the bottom of the page, which reads, "Some...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are customizable configurations available for each user? Can we add our own user accounts? Does [VENDOR NAME] provide data storage? Can we update the data that lives on those pages? Data Management Which data aggregators does [VENDOR NAME] partner...

  5. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This innovative approach may be great for user experience and conversions, but implementation errors could go up, said Yu. This data represents the average across billions of keywords studied. This is a result of incorrectly implemented mobile...

  6. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. A user's purchasing behavior is vital information and you can leverage this knowledge in your app's favor.

  7. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Let's shift gears for a minute and talk about user engagement and Panda. If you have read my posts about Panda over the years, then you know that user engagement matters. Well, once again I saw poor user engagement (and bad user experience) get...