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  1. Google Analytics Language Report: What You Can Learn About Your Visitors

    Instead it relies on the user navigating to their settings to change the language if they feel the need. Now that you understand the report and can manipulate the data to suit your needs, you should be able to analyze your users' languages much...

  2. What is Mobile App Attribution & Why is it Important?

    When a user installs the mobile app, the SDK collects the same data points from within the mobile app and sends it to the platform. Device Fingerprinting: Device fingerprinting pulls basic and not 100 percent unique information from a user's device...

  3. Top Google Website Optimization Resources

    Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...

  4. 10 Vital Steps to Building Social Influence

    Moving away from mass marketing messages to distribute unique, personalized messages and a user experience designed to yield results would prove to be highly effective in the 2008 campaign, and subsequently adapted for the 2012 campaign.

  5. Driving Consumer Insights With Mobile Analytics

    With this option, your website will auto-size depending on what device you user has and what she does. This was important because it was much different than the experience on their website where the pathways were designed for a desktop/laptop user...