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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts. One of the most valuable, low-hanging fruit data collection strategies you can implement with...

  2. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    The snippets work by extracting information from data tables on a Web page and pairing that with an algorithm to help determine the quality and relevance of which data to display in the snippet. Just like Google's Knowledge Graph "cards" - the...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s where Google is getting user engagement data from, and you can often find glaring issues while going through the process of checking those pages. As a webmaster experiencing Panda recovery, you want to make sure user engagement is strong...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    The better the user experience, the more chance of the consumer staying on the page, browsing, and buying. Data from competitive intelligence service Adthena shows customers start searching for Christmas-related keywords such as "Christmas jumper...

  5. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    If you think about our search capabilities we have a great data set of topical information about topical tweets. From a Wall Street Journal (WSJ) report, Noto was quoted as saying the reverse chronological order of content that Twitter is known for...

  6. Top 10 Skills That Separate Real UX Designers from Wannabes

    With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? Can they describe previous UX design strategies beyond just to "delight the user"?

  7. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Any of these factors could lead to poor user engagement signals (short dwell time, high bounce, etc.which in a nutshell is at the core of Panda. Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper...