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  1. OK Google: 'The End of Search as We Know It'

    Hot-wording" is what Singhal calls the "no interface" approach to search, where a user can prompt the search engine to be ready for a query by simply saying, "OK Google. The user asks a question, and the search engine answers back in "conversation...

  2. What is Mobile App Attribution & Why is it Important?

    Device Fingerprinting: Device fingerprinting pulls basic and not 100 percent unique information from a user's device headers, including IP address, to connect a user from click to app install. Attribution is the measurement of user events in result...

  3. Google, Twitter, LinkedIn Earn Top Ratings on Data Privacy

    We are also seeing a shift that we hope will be adopted across internet companies more broadly: two Internet companies — Google and Microsoft — have published figures regarding National Security Letters, secretive government demands for user...

  4. 5 Rules to Effectively Use Press Releases for Links

    When you offer something to accompany the press release, an extra reason to engage the visitor you create a deeper user experience and create additional assets for linking and sharing. Whatever it is you are announcing accompany the release with...

  5. Top Google Website Optimization Resources

    Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...