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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    The cumulative effect of this is driving more traffic to your website, better user engagement, increased conversions, and ultimately more customers. Many organizations send out monthly or quarterly emails with too much information about all the...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    If the latter is true, the technology may be related to a 2011 patent filed by Google called "Customizing Mobile Applications," in which Google patents the process of customizing mobile apps based on user preference and device information.

  3. Cross-Device Measurement: Believe the Hype

    Normally, third parties use a unique email address for cross-device attribution because third parties can’t interact with or target the user through the marketer’s user ID or username for the user (as they don’t have access to that information).

  4. Google App Searches Gmail for Upcoming Bills

    Here’s the hard truth: If you’re a Gmail user, Google is already scanning your emails for advertising and retargeting purposes. In reviewing some of the other user’s comments, it appears that quite a few people are asking if your bills must be...

  5. Google Adjusts Standards for Newsworthy Material

    Publishers who strive to uphold the basic principles of good journalism will provide a much better user experience and consequently likely enjoy better ranking than those who spend their time looking for loopholes they can exploit.

  6. The Evolution of SERPs and User Behaviors

    Some, if not most, of these changes may be imperceptible to the average user — hint: SEOs are not Google’s average user — but we spend far less time thinking about how they are adapting their search behavior each time Google makes a change.

  7. Drive Your Clicks In-Store With Local Inventory Ads

    If a user is within a certain distance from a store, a local ad will be shown over a standard product listing ad. Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific...

  8. Former Google Employees Launch Adult Entertainment Search Engine

    Additionally, Boodigo safeguards the user’s privacy by disabling the use of cookies or other tracking mechanisms that obtain information about Internet users. And unlike its mainstream counterparts, Boodigo is not in the business of gathering user...

  9. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There is a significant setup time for marketing automation software, but it is worth the wealth of information it will allow you to gain about user behavior on your site. There are tons of tools out there for gathering data and guiding our...

  10. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Just like Google's Knowledge Graph "cards" - the results that attempt to answer the query of a searcher without having to click through to a site - these new structured snippets pose additional questions for webmasters and marketers: Will they...

  11. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s where Google is getting user engagement data from, and you can often find glaring issues while going through the process of checking those pages. As a webmaster experiencing Panda recovery, you want to make sure user engagement is strong...

  12. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Content is user experience (partly). There are plenty of designers, and even content people, who may disagree, but I believe it's a content person's job to guide the user experience process. Consider how the words we're putting on the page affect a...