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User Identifier

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  1. Cross-Device Measurement: Believe the Hype

    Marketers are able to connect user activity through a specific user identifier that is common across each device. Since the same identifier is used when measuring the click of the ad, events by the user on another device can be attributed back to...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Each document may have an identifier for identifying a cluster with which it is associated. Again, though, if you lose 50 percent of your content overnight, feel free to use penalty, just know that officially it is called a filter and is meant only...

  3. What is Mobile App Attribution & Why is it Important?

    Unique Identifier Matching: Attribution using unique identifiers is done by matching the unique identifiers from the install to a click. Unique identifier matching is an automated and real-time way of comparing clicks to installs instead of...

  4. Pros & Cons of the Top Mobile App Tracking Methods

    OpenUDID is a free, open source UDID initiative that uses a copy-and-paste feature in iOS to share data between applications in order to store a unique identifier. Pros: The whole process happens in about 300 milliseconds and is transparent to the...

  5. Google as Your Identity Provider: Where Are We Now?

    Verifying identity of the user by verifying credentials of the user; and upon verifying the identity of the user, creating an author badge for the content posted online by the user, wherein the author badge includes a badge identifier...

  6. Facebook Fixes Cookie Issues as Lawmakers Urge FTC Privacy Probe

    Of greatest note is the a_user cookie, which works as a personal identifier for the user that can afterward be examined by Facebook or third-party sites. Cubrilovic examined all of the Facebook cookies and reported the details of which cookies...

  7. Second Life Tinfoil Hat Theory, Part 4: Who Do You Want to be Today?

    Merchants who had used their previously guaranteed-to-be-unique name as a brand identifier were understandably both worried and angry. This of course seemed strange, since all scripted back end code for SL supposedly does not rely upon your name to...

  8. New Search Patent Filings: August 28, 2006 - Identifying Web Spam and Adult Images

    The invitation includes a time-limited token, such as a URL, that includes an invitation identifier, which relates the invitation to the authenticated user content. When a user wants to identify information about a person, the user can provide the...

  9. New Search Patent Applications: July 11, 2006 - Google Patent Filings by the Dozen

    Features that may be used to represent relevance information (e.g.properties, characteristics, etc.of an entity, such as a document or concept for example, may be associated with the document by accepting an identifier that identifies a document...