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  1. Writing Your Way to the Top of Search and Social Results

    Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality content guidelines for Web pages, social media posts, press releases, or...

  2. 4 UX Tips That Will Improve Your Content Strategy

    Instead of deciding whether you should focus on white papers or how-to guides, think about what types of content and information your users want or need from a business with your expertise. User experience (UX) focused marketing doesn't just extend...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Informative guides (process-driven "how-tos," consumer guides, product reviews, etc) eBooks In those instances, you want to adjust your offer to match user intent (more on monetization later…) Typically, the intent of the user will determine your...

  4. Login With Amazon: What is it and Why Should Online Business Owners Care?

    Or find getting started with Login with Amazon guides here. Login with Amazon allows users to login to registered third party websites or apps ('clients') using their Amazon user name and password. Clients may ask the user to share some personal...

  5. Marketing Automation & Search – 3 Strategies for Mutual Success

    Turning automation guides into click candy slideshows or images that are published online. This need to feed your automated marketing platform with whitepapers, guides, articles, videos, podcasts and infographics is great for those of us living in...