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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you aren't likely to follow an account that still has the generic Twitter egg for a profile picture, you shouldn't follow an account that still has the generic G+ silhouette. This means that, unlike Facebook, a brand is free to follow any other...

  2. How to Use Google Analytics Site Search Reports

    To set this report up, navigate to the Admin, then the View Settings for your chosen profile and scroll down to the Site Search Settings section. The Pages report in this area is all about which pages of the website the user was on when they made...

  3. Google Analytics Content Reports: Understanding the Key Benefits

    Be aware that this preview may not be the same version that the user saw if the content has changed and that this URL is built based on the domain name you have put in the admin area of the profile, so if you use one profile for multiple domains...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile. The content piracy segment allows you to see what traffic has been generated against...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. Leverage user-level data to remarket to consumers...

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Sometimes you'll want to track things from one profile within another profile, such as tracking micro-conversions within your main ecommerce or lead generation profile. Here are 10 Google Analytics advanced segments featuring user segmentation...