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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile. The content piracy segment allows you to see what traffic has been generated against...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. Leverage user-level data to remarket to consumers...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Sometimes you'll want to track things from one profile within another profile, such as tracking micro-conversions within your main ecommerce or lead generation profile. Here are 10 Google Analytics advanced segments featuring user segmentation...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Leverage authorship and publisher tags to connect your content to your Google+ profile. MD: Hummingbird is to Q/A sites what Google Places was to the Yellow Pages. MD: User Experience/Web based customer service content/tools.