SEO News

User Generated Reviews

  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. One of the key aspects of these businesses was, and still remains, the...

  2. Thin Content With Little or No Added Value Manual Action: Google on How to Fix It

    You can also replace the thin content with original content you write, such as articles, because you have experience with the product or even user-generated reviews. If you've received a warning in your Google Webmaster Tools account about thin...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    For each tactic, brainstorm possible implementation outcomes and factors – both good and shares, web traffic, comments, testimonies, user-generated content, leads, support costs, legal considerations, etc.

  4. Leverage Twitter's Influence To Work For Your Brand

    A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews for the same 13 brands – found that...