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User Generated Ratings Reviews

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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. One of the key aspects of these businesses was, and still remains, the...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    For each tactic, brainstorm possible implementation outcomes and factors – both good and bad.e.g.social shares, web traffic, comments, testimonies, user-generated content, leads, support costs, legal considerations, etc.

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Millennials are highly-skeptical of brand content and marketing in social media, instead 86 percent of consumers in that group say that user-generated content has more influence on what they buy (Source: Bazaarvoice Study) percent of all online...

  4. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    User Generated Content (UGC) - Content created and curated by users carries greater influence and travels faster than doing it on your own. Social User Experience - Users appreciate the opportunity to participate in discussions and are generally...

  5. The Decision-Making Funnel, Stage 3: Desire, Part 2

    When user reviews (or other forms of user-generated content) reach critical mass on these kinds of sites, they can serve as a defensible barrier to entry against other competitors (who may only feature stock descriptions or specs from the product...

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