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  1. YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

    John Packowski, the manager of search, comparison, social, e-commerce, and digital marketing at TRX, is the first to admit that the muscle behind the company’s marketing campaigns is YouTube. User-generated video is all over the TRX YouTube Channel...

  2. Really Google? Penalizing Good Sites To Get Some Bad Ones

    The cries are coming from everywhere -- industry insiders finding problems, small very niched sites whose content you would be hard to find in too many places, e-commerce sites with good unique content but copied by competitors or whose navigation...

  3. SES New York is a Search Expo as well as an SEM Conference

    Used daily by over 1500 companies worldwide, the Emailvision flagship product, Campaign Commander, is the benchmark tool for e-commerce and publishing. With integration with industry-leading partners like Google Checkout, Paypal, Amazon.com...

  4. SearchDay | What You Need to Know Before Committing to SEO

    SEO, Site Search, and Email Marketing Ranked as Most Important to Online Retailers Posted by Nathania Johnson Oct 7, 2008 E-tailers rate SEO, site search, and email marketing as the most important e-commerce technologies when it comes to promoting...

  5. Yellow Pages and Search

    Silverstein also indicated that nearly 2 percent of users are actively providing content enhancements, a figure consistent with numbers reported by other social media commerce-driven sites. Each search is surrounded by tag clouds, a very popular...

  6. Search and the Law: Attorney Clarke Douglas Walton

    I don't believe that bidding on a trademark as a keyword constitutes a real use in commerce, and thus wouldn't qualify as trademark infringement. The way that trademark law in the U.S.has been drafted and changed over time, I don't believe that...