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  1. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    The ability to create custom reports, allows us to parse that data in a user-friendly format. If you are an avid reports user, please feel free to share your favorites in the comments. How the content is consumed: Unique visitors, page views...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Most User Engagement Metrics Were Weak Our second strategy was based on user demographics (utilizing age, gender, and cookie-based initiatives such as Similar Audiences). However, other user engagement metrics were rather poor – to put it nicely: