In this case, it wasn't anything my client had done; rather user-generated content (UGC) was to blame for the heartache. Site appears to contain spammy user-generated content. Unmoderated user-generated content is a quick way to a Google penalty...
Use targeting and user activity to amplify content with social context for your audience. Beyond the Like: How Companies are Using Social Advertising to Drive User Acquisition and ROI features practical tactics marketers can use immediately to...
The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special offers, the collection and application of data and analytics, to...
This will especially affect sites with user generated 'story' content, geo-based structures and / or large product datasets. Onsite content, platform and delivery mechanisms will align with consumer intent and context to satisfy user needs...
Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. Then apply them one at a time to take a deeper dive into user behavior across the customer journey.
Moving away from mass marketing messages to distribute unique, personalized messages and a user experience designed to yield results would prove to be highly effective in the 2008 campaign, and subsequently adapted for the 2012 campaign.
Social works also in terms of user-generated content, and also in development of audience language. As they get bigger, they must deal with a tsunami of spam to maintain a good experience for the user.
The court today reaffirmed an established judicial consensus that the DMCA protects web platforms like Youtube that work with rightsholders and take appropriate steps to remove user-generated content that rightsholders notify them is infringing.
User-Generated Content Most of us think about marketing our businesses or our clients’ business, but how do you content market an entire country? When you think of the travel and tourism industry, you typically don't think of the most innovative...
If you have review data for products you don’t carry, but you want to still leverage the review data (i.e.user-generated content), provide a message that the product is no longer carried on the page, but link to a similar product option.
They're comprised entirely of user-generated content. Folks are weary and leery of cold outreach for content "your audience will find useful. Group interviews are one of my favorite content assets because:
When we're considering visitors the first thing we need to do is separate the purpose and expectations a user will have when visiting a blog. On a more advanced level, if you find an industry authority site that has some great content, you can...
These pages could be user profiles, or UGC pages if the site permits it. Hardly the type of content you’d expect to see on a wedding site. “Can you name a city in New Jersey that doesn’t have an E in its name?
Google Analytics uses first click attribution; this means that if a user has come to your site having searched for your product organically, then is encouraged to come back and make a purchase following a link you have built, the conversion is...
For each tactic, brainstorm possible implementation outcomes and factors – both good and bad.e.g.social shares, web traffic, comments, testimonies, user-generated content, leads, support costs, legal considerations, etc.
And to take this further, maybe augment your paid search and social media messaging with some actual language from user-generated content; pull from on-site reviews, tweets, Facebook messages, or Yelp to increase impressions of positive sentiment...
There's now video, social chatter and user-generated reviews and other content. Mann referenced the cover of Fortune showing will.i.am as a go-to guy for Coca-Cola and other big brands, looking to create fresh content people will want to interact...
Much like SEO, site architecture now needs to take into account the needs of social-media, real-time, and user-generated content. London has proven its ability to put on big events over the last 12 months, and we look to continue that trend as we...
I use web Twitter because I am a Luddite but for the serious social media power user, you'd probably be better off exploring a proper Twitter application. Just like other networks, Twitter can help you build links by getting your content in front...
Instagram’s platform is prime to incentivize user-generated content. The service has already signed up four of the leading 10 brands on Instagram, and as of this writing, Nitrogram officials confirmed it continues growing its user base by 10 to 15...
