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  1. How to Use Google Analytics Site Search Reports

    The Pages report in this area is all about which pages of the website the user was on when they made the search. This allows you to directly compare the success rate of people using search against those who don’t to work out whether the conversion...

  2. Why You Need to Own Your Data & Digital Assets

    Google has recently modified the roles within Google Analytics, replacing "Administrator" and "User" with four new permission levels. Good news: There is a way to extract user names, emails, etc.from social platforms which facilitates communication...