SEO News

User Generated

  1. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    The ability to create custom reports, allows us to parse that data in a user-friendly format. If you are an avid reports user, please feel free to share your favorites in the comments. How the content is consumed: Unique visitors, page views...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Every user's path to converting is different. But let's look at that data in the context of a user's path to conversion. It makes sense if the user is taking a long time to research and we want to be on shortlists but not over-prioritizing searches...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Most User Engagement Metrics Were Weak However, other user engagement metrics were rather poor – to put it nicely: Our second strategy was based on user demographics (utilizing age, gender, and cookie-based initiatives such as Similar Audiences).