Let’s explore from an SEO perspective the 10 issues that are the most important watch items when considering a CMS, as well as address some of the functionality that you should look for when evaluating the SEO-friendliness of a CMS.
One of the reasons I love Google Analytics, in addition to the fact that it’s free, is its user-friendliness. You now understand how to use some basic web analytics metrics to optimize your PPC campaigns.
This mostly entails layout, touch-friendliness, and the calls to action that properly capture the local user intent that is inherent in mobile search. Looking at it a different way, as more users engage the service from an access point that isn't...
A poor URL structure (for search engine "friendliness") would be something like: www.example.com/IWCatProductPage.process? Don't just build a bunch of pages, link to these "doorway" pages in the footer of the website, and think this adds value to...
Focusing on the user/site visitor first and foremost, then integrating all of the other important aspects like call to actions, content, SEO friendliness, landing page quality, etc. Build it for the user – give them what they want and a good...
Search engines are touting their environmental friendliness in many ways. Internet Search Engine Database launches ISEdb SCOOPIt presents search engine industry news in such a way that user-appreciated information is pushed to the top of the...
Noting the site's user friendliness, [Professor] Leangsuksun said, "Simple is beautiful. If a name is not found in our database, the user is directed to another link. From there the user just has to click," Limaye said.
Search Engine Guide is a very witty write-up of what a poorly designed web site would say, if you do the wrong things from a usability and search friendliness standpoint. User Experience and Search Engines: If Your Home Page Could Only Talk from...
Corporate SEO Implementation: From the Inside Out from ClickZ looks at how SEO can be a complicated process when trying to push across search engine friendliness changes through a bureaucratic structure.
Shari Thurow provides some strategies on dealing with Flash and search engine friendliness in ClickZ: Get Flash Sites Ranked in Search Engines. Tara Calishain provides a write-up of the new site here: User-Guided Search Refining in Google.
A nice summary of good design tips that can also improve search engine friendliness, with linked examples The tip is mainly useful if you want to see content that's targeted at a particular spider through the use of user agent name.
Surplus Of Search Engine Marketing Reports Three newly released reports cover the issues of selecting a search engine marketing firm, which search engine marketing strategies seem to work and a review of how the web sites of Fortune 100 companies...
