Gerry Campbell, vice president and general manager search and navigation at AOL, pointed out that with four major search ad networks (Google/AOL, Yahoo, MSN and IAC) advertisers now have more options than ever before.
Gerry Campbell, vice president and general manager search and navigation at AOL, pointed out that with four major search ad networks (Google/AOL, Yahoo, MSN and IAC) advertisers now have more options than ever before.
On the panel were Gerry Campbell, Vice President and General Manager of AOL Search and Navigation, Paul Gardi, SVP of Operations and Strategic Planning, Ask Jeeves, Christopher Payne, VP, MSN Search, and Jeff Weiner, Senior Vice President of...
On the panel were Gerry Campbell, Vice President and General Manager of AOL Search and Navigation, Paul Gardi, SVP of Operations and Strategic Planning, Ask Jeeves, Christopher Payne, VP, MSN Search, and Jeff Weiner, Senior Vice President of...
Gerry Campbell of AOL search came at the issue from several different angles. Foreshadowing comments that would be made three weeks later by Microsoft CEO Steve Ballmer, AOL's Campbell predicted that the current trends in search advertising will...
It's really clear in some cases and not in others, said Gerry Campbell, executive director of search and navigation for AOL. Our philosophy is that members just want to put something in the box and get what they're looking for," Campbell said.
What I see happening in the industry is that each player is making the right moves for their assets," said Gerry Campbell, executive director of search and navigation for AOL. We're very excited Google is moving down this path [personalization...
Gerry Campbell, AOL: What AOL is focused on, and what we think the industry should be focused on is building a "data asset" so that users can have the right experience. Gerry Campbell, AOL: There is a gray area of search that has no explicit local...
Gerry Campbell, Executive Director, Search and Navigation, America Online agreed saying that AOL's experience completely mirrored Yahoo's in terms of the percentages of implicit and explicit local search.
And, in case you were wondering, the "vast majority" of AOL Search users make use of the internal version, said Gerry Campbell, AOL's director of search and navigation People didn't get what they were doing," said AOL's Campbell.
