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User Experience Design

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  1. The Rise of the User Experience Marketer

    Tools like Visual Website Optimizer can help UX professionals better understand user behavior and A/B test design elements and copy. Sketching: Whether you use an online sketch tool or a pen and paper, you should become comfortable creating basic...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    You have the marketing team, content team, dev team, design team, etc. They match the content so well in design, color, etc.that it’s hard to tell they are ads. Not only does this completely interrupt the user experience, but you are sending users...

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    UAT (user acceptance testing) of the new responsive design The primary reason for this type of migration is typically a transition to responsive or adaptive Web design. User Experience If your desktop experience is being redesigned, or your...

  4. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Even if this role falls mostly inside your design department, as a content person it's our job to: Content is user experience (partly). There are plenty of designers, and even content people, who may disagree, but I believe it's a content person's...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Site design should be responsive, or mobile-ready Ensure a good user experience on mobile In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords, PLAs, s a breakdown of the filters she suggested:

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Brands and agencies should understand that building in the technical elements to ensure that Javascript-heavy sites are indexed and linkable should be considered non-negotiable moving forward and part of the resources scoped in to web design and...

  7. Top 10 Skills That Separate Real UX Designers from Wannabes

    Can they describe previous UX design strategies beyond just to "delight the user"? It's getting user reaction to a design. Do they have examples that describe how they identified user characteristics that drove the resulting design approach?