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  1. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    And by tapping into the talents of their user base, they translated Facebook into Spanish and French within 48 hours. She explained that part of Facebook's success was from their strategy to take a slow, selective user base, instead of rolling out...

  2. 4 UX Tips That Will Improve Your Content Strategy

    User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. It's time that our content strategies focus on the user as much as our homepage design does. UX strategists have a gift for keeping the user at...

  3. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    A focus on conversion, via both onsite and offsite methods, enhances the user experience of a website. Specifically, small businesses should reconsider PPC (especially remarketing), put a new push on user experience and conversion, and re-engage...

  4. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. In light of this findings of this study, The Search...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Those who are constantly working on gaining a competitive edge with tools and research plus improving continuity for a better user experience usually win the battle. We have all done market research on our competitor's website, keywords and ads...

  6. Task Analysis: The Key UX Design Step Everyone Skips

    After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis. For instance, when we conducted the user research for an online florist, we didn't watch...

  7. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. A personalized experience for your customer is...

  8. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Information architects are often needed to create a large blog's user-friendly navigation system. Their education and experience level is clearly higher than that of a 5th or 8th grader. Blog optimization is no exception.