SEO News

User Experience

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  1. SEO Into 2014: The Irreversible Changes in Google's Products

    At Google I/O 2013, huge changes to the user experience of Maps were announced. Google is interested in re-introducing its products to better control and reflect the user behaviors of today. Google Maps (and its Yelp-like counterpart, Google+ Local...

  2. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    The next time the user sees one of your banners or does a generic keyword search and sees your text ad, he'll likely recognize your brand, and possibly decide to include you in his consideration set. An accurate evaluation of first- and last-click...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special offers, the collection and application of data and analytics, to...

  4. Yandex: Queries Now Influence Search Results, Suggestions 'Within Seconds'

    Start thinking about the power of the user experience to assist us personally based on that retargeted data and I think Yandex is onto something. We used to look into a user’s search history as far as a few months back to choose the search results...

  5. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Search is always going to drive a high volume of traffic because it is driven by the user's intent," Lyon said. If I search for boots and click on an ad that looks relevant, the site had better deliver the experience I am expecting.

  6. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. With evolving features and functionality, as well as situational needs to...