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User Experience

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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman says that in separate research for various U.S.clients of BloomReach, they found that up to 50 percent of consumers who were accessing a retailer’s mobile site were in the store (based on data that showed user by the store’s IP address).

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    User Experience UAT (user acceptance testing) of the new responsive design Keep in mind, you must really consider if this is what your desired mobile experience should be, because there are instances where responsive may not be the right choice.

  3. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Just like Google's Knowledge Graph "cards" - the results that attempt to answer the query of a searcher without having to click through to a site - these new structured snippets pose additional questions for webmasters and marketers: Will they...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Most business owners are way too close to their own websites to objectively review their content, user experience, ad situation, etc. That’s where Google is getting user engagement data from, and you can often find glaring issues while going...

  5. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Content is user experience (partly). There are plenty of designers, and even content people, who may disagree, but I believe it's a content person's job to guide the user experience process. Consider how the words we're putting on the page affect a...

  6. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    The better the user experience, the more chance of the consumer staying on the page, browsing, and buying. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    So, if Google’s Panda algorithm is measuring user experience, and your site gets 50 percent of its visits from mobile, then that means 50 percent of those Panda metrics are from mobile users. There is an entire section labeled "Mobile" where Google...

  8. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Ensure a good user experience on mobile In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great sessions from a variety of talented speakers.