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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are customizable configurations available for each user? Can we add our own user accounts? How will our pages be optimized for a mobile experience? Is the locator optimized for a mobile experience? Performing well in local search depends on many...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This innovative approach may be great for user experience and conversions, but implementation errors could go up, said Yu. These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile...

  3. Mobile Advertising Measurement: Winning the Long Game

    High open rates but low registrations rates can be indicative of a poorly designed user experience or a complicated interface. Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad.

  4. Forget Big Content – Small Content Is Critical to Search Success

    And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms. As we get more experience in using search engines, we refine how we use them and...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Adobe Experience Manager has its roots in Web content management and has now evolved to cover the whole digital user experience via optimization and integration. Major enhancements from Adobe Experience Manager, which sits within the Adobe...