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  1. How to Create a Social Media Friendly Landing Page

    Consider using a social sign up button that will fill in all the basic info from a mobile user's social profile. What has been your experience with landing pages for your social audience? We demonstrate every day that we can drive traffic from...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? Do they have examples that describe how they identified user characteristics that...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper into your site may be an indicator of an unfulfilling or poor experience for users. Now, it's worth noting that each of these metrics on its own...

  4. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    E-A-T and User-Generated Content This is the case for article websites or websites like YouTube, which have user-generated content. The guide touched on E-A-T and user-contributed content as well. On the flipside, the guide gives instances where...

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are customizable configurations available for each user? Can we add our own user accounts? How will our pages be optimized for a mobile experience? Is the locator optimized for a mobile experience? Performing well in local search depends on many...

  6. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This innovative approach may be great for user experience and conversions, but implementation errors could go up, said Yu. These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile...