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User Expectations

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  1. Why You Need to Own Your Data & Digital Assets

    Google has recently modified the roles within Google Analytics, replacing "Administrator" and "User" with four new permission levels. Good news: There is a way to extract user names, emails, etc.from social platforms which facilitates communication...

  2. 4 UX Tips That Will Improve Your Content Strategy

    Your content may contain the exact information you need to show to a user in order to turn them from a window shopper into a repeat customer, but if it fails to meet a user's expectations within the first few seconds of delivery, then you've lost...

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    That's a huge drop and can help those clients better understand which content is "low quality" or not meeting user expectations. We know that the major search engines calculate dwell time, and that low dwell time can be a strong signal that the...

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    In particular, dwell time can be a very strong signal that your content is either meeting user expectations, or that it isn't. Dwell time is the amount of time between a user clicking through a search result in the SERPs, visiting a page, and then...

  5. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    In addition, if your content is faring well in foreign countries, you may want to consider adding in further user experience enhancing elements, such as transcriptions or subtitles. If you see large dips at these early stages it could mean that you...

  6. How to Build Your First Content Marketing Strategy

    You own a graphic design business and the last two articles you've written are highly technical pieces related to user experience design and trends in vector options. It's going to make it easier to achieve goals for your site and your sales, cut...