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User Expectations

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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Is it user-friendly across desktop, tablet and smartphone devices? Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead of data and customer expectations...

  2. Why You Need to Own Your Data & Digital Assets

    Google has recently modified the roles within Google Analytics, replacing "Administrator" and "User" with four new permission levels. Good news: There is a way to extract user names, emails, etc.from social platforms which facilitates communication...

  3. 4 UX Tips That Will Improve Your Content Strategy

    Your content may contain the exact information you need to show to a user in order to turn them from a window shopper into a repeat customer, but if it fails to meet a user's expectations within the first few seconds of delivery, then you've lost...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    That's a huge drop and can help those clients better understand which content is "low quality" or not meeting user expectations. We know that the major search engines calculate dwell time, and that low dwell time can be a strong signal that the...

  5. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    In particular, dwell time can be a very strong signal that your content is either meeting user expectations, or that it isn't. Dwell time is the amount of time between a user clicking through a search result in the SERPs, visiting a page, and then...

  6. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    In addition, if your content is faring well in foreign countries, you may want to consider adding in further user experience enhancing elements, such as transcriptions or subtitles. If you see large dips at these early stages it could mean that you...