Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook's total monthly active user base grew to 1.11 billion. Facebook's precise user profiles, combined with targeting users...
But not every mobile user is searching with purpose, Dinan said. Dinan says brands must continue to look at ways to meet expectations of mobile users, which includes creating apps and mobile-optimized sites.
In a patent filed by Yahoo a few years back, (and excellently uncovered and covered by Bill Slawski) signals for success include site engagement metrics and a recognition of user interaction as a key metric to measuring satisfaction.
Social works also in terms of user-generated content, and also in development of audience language. As they get bigger, they must deal with a tsunami of spam to maintain a good experience for the user.
User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability", so SEO practitioners need to ensure SEO landing pages have CRED as a key to SEO success.
They're comprised entirely of user-generated content. Clients can be just as culpable because the often have tight budgets, lofty link expectations and they're focused on KPIs like: Now, the importance of on-topic links and contextual relevancy is...
When we're considering visitors the first thing we need to do is separate the purpose and expectations a user will have when visiting a blog. In the age of social media the attention that business blogs used to have is diminishing; traded for the...
By tying these together you'll create a lasting impression and plant that benefit in a user's mind so they have something to associate and visualize with your brand. Maybe that means surprise overnight shipping like Zappos does or it might mean...
Analyze on-site behavior: To gain an understanding of user behavior on the site without having to ask any questions, leverage tools such as CrazyEgg, which provides heatmaps of where users clicked, and ClickTale, which not only measures scrolling...
That means the web of the world should curate an experience based on a user and her schedule, Coplin said. when a user can let technology do the heavy lifting. The world used to use search as a gateway to documents kind of like a library, but now...
The only problem is that she has so far talked in only very vague terms about how to increase visitors to Yahoo's websites, claiming that the future is in websites personalized to the user. In October, Mayer made similar comments during a Q3 call...
In the long run, the brand names secure rankings through depth of content, trust in brand and user interaction (searchers clicking a SERP result and staying on their site because the site is trusted and answers the searchers question).
In some rare cases they offer something worth the roadblock, but usually they disrupt the user experience. But think about this for a second: if a user comes into your site and finds exactly what they were looking for; an answer to their question...
Creating content that someone wants to share via Facebook means writing content that is shareable and appeals to that type of user. That, coupled with realistic expectations, is the pathway to a successful social media campaign.
Focusing on the user’s course through a string of ideas. It isn’t about being the loudest, but perhaps instead the most articulate, concise and user-centered. Conducting user research is no small task, but sketching a thorough portrait of potential...
Mindset impacts user expectations; how can you better meet the needs of your brand’s social community? How These Emotions Impact Expectations on Social Networks Is your brand effectively harnessing the power of emotion to deliver a more powerful...
If we eliminate user interface updates as non-search results related changes, then sitelinks and snippets round out the top 10 list of Google’s provisional algorithmic updates made this year. Based on our top 10 analysis of Google updates made...
Sure you can leave that process up to the user as they utilize search engines and local directory applications – but who’s to say they won’t stumble upon your competitor in the process? Mobile search and display advertisements should include...
The primary promise is a full store and a good user experience of shopping. Our prospects are neither right nor wrong in their expectations. Did this page meet your expectations for self-defense for women?
User expectations go up every year. Google’s Distinguished Engineer Matt Cutts was the headline attraction this morning as SES San Francisco 2012 Day 2 kicked off. Cutts joined Incisive Media Global VP Mike Grehan for a discussion on Panda, Penguin...
