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User Error

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  1. Conflicting PPC Trends: What They Mean & How to Fix Them

    Error on landing page: You may see an increase in CTR but conversion rate doesn't follow due to a tracking error. At some point you may find that your user engagement metrics are suffering, such as decreased visit duration or increased bounce rate.

  2. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Generally, these can be fixed easily – in the case of a 404 error with a 301 permanent redirect or a server check for what is causing the 500 errors. Focus the internal links to tell a proper story, take your user down simple paths.

  3. Top 10 Web Analytics Segmentation Tips

    Web analytics data is vast and overwhelming, but it’s also prone to insightful error. Over time, you will be able to optimize user experience to funnel visitors through a logical sales process starting from research, to purchase, to transaction and...

  4. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    In the past we’ve seen positive performance from Parked Domains and Error Pages. They are labeled “behavior” as they are based on user behavior exhibited within your GDN campaign reporting. Google monitors user behavior and determines their interests.