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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    After all, retailers want their ad to appear in a top spot. Creating Enticing Adverts With Ad Extensions Ad extensions should also be used on any promotional material to ensure customers can trust the store and have all the information they need at...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Your search ad appears and a user clicks on it Then, you can change your messaging based on which user you are targeting. Although on your site, the user does not complete the conversion action With the repeated exposure to ads for your site, the...

  3. The Difference Between App to App and Web to App Advertising

    A user can navigate between an ad and the offer destination in two ways: User is in one app (in-app) such as the "Shazam" app and sees an ad in the app for another app (such as the "Spotify" app). User clicks on the ad, which opens the respective...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    The system holds a specific ad space while the user is loading a website and the winning bidder pays the second highest bid. Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). Most User Engagement Metrics Were Weak

  6. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    In addition, the company found a 4 percent increase in total mobile conversions after counting conversions that started with a mobile ad click. Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening...