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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Doorway sites are essentially a bunch of sites created with the sole purpose of driving traffic to one particular website and which offer no added value to the user. An original review, accompanied by comments and product recommendations from a...

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Is it user-friendly across desktop, tablet and smartphone devices? Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead of data and customer expectations...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    The better the user experience, the more chance of the consumer staying on the page, browsing, and buying. Data from competitive intelligence service Adthena shows customers start searching for Christmas-related keywords such as "Christmas jumper...

  4. Bing Ads Enhances "Change History" Page

    Each row in the grid will contain changes made at the same time by a given user. Bing also improved the performance of the page, saying the Bing Ads team "acted on your feedback and have addressed performance bottlenecks in the Change History page...

  5. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Searchmetrics also collected data on user traffic signals and used the data to determine a correlation between signals and user CTRs. And, finally, for the first time, Searchmetrics says it measured user signals and found there is a relationship...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Mobile traffic just might be providing Google a boatload of negative user engagement data, and that data can absolutely lead to a Panda attack. Sites hit by Panda often have serious problems from a user engagement standpoint, a credibility...

  7. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Though a user is the same person while using mobile or desktop, he is in a different mindset, and his receptivity to advertising is different. Linking login data might be the most precise way to achieve cross-device tracking, but it’s also the most...

  8. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Ensure a good user experience on mobile It starts with considering all the different segments of data you have access to – hour of day, day of the week, geography, device, etc. In the afternoon, I attended a search session called "Mastering the PPC...