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  1. Mobile Advertising Measurement: Winning the Long Game

    Content view: The user has viewed particular content. Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Mobile apps that require a user to first register (i.e.create a user profile...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    This means that, unlike Facebook, a brand is free to follow any other Google+ user and begin interacting with the content they are publicly sharing on the network. Whether they commented, +1'd, or shared, that list of users is actively engaged and...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    The user interface was weak, the content (which was thin) was located down the page, and if you did click on anything on that page, you were taken to an order form. After seeing a recovery, review your top landing pages from Google organic prior to...

  4. Why You Need to Own Your Data & Digital Assets

    Google has recently modified the roles within Google Analytics, replacing "Administrator" and "User" with four new permission levels. Good news: There is a way to extract user names, emails, etc.from social platforms which facilitates communication...

  5. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. Dedicated mobile sites can be created more easily...