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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    The cumulative effect of this is driving more traffic to your website, better user engagement, increased conversions, and ultimately more customers. Scale down on sharing content that promotes other brands, and work on sharing content you’ve...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    By determining user-behavior patterns that indicate specific interests, you can group users into lists and campaigns, and then use those campaigns to deliver targeted content that a specific portion of your audience wants to consume.

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Doorway sites are essentially a bunch of sites created with the sole purpose of driving traffic to one particular website and which offer no added value to the user. An original review, accompanied by comments and product recommendations from a...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Another way to unearth low-value content is to look at user engagement signals in Google Analytics. In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping up the frequency of Panda...

  5. Mobile Advertising Measurement: Winning the Long Game

    Content view: The user has viewed particular content. Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Mobile apps that require a user to first register (i.e.create a user profile...

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    This means that, unlike Facebook, a brand is free to follow any other Google+ user and begin interacting with the content they are publicly sharing on the network. Whether they commented, +1'd, or shared, that list of users is actively engaged and...

  7. Why You Need to Own Your Data & Digital Assets

    Google has recently modified the roles within Google Analytics, replacing "Administrator" and "User" with four new permission levels. Good news: There is a way to extract user names, emails, etc.from social platforms which facilitates communication...