SEO News

User Contributed Content

  1. Searcher Personas: A Case for User-Centric SEO

    Today's SEO is about the user and the way people explore using search queries. Keyword research is as important as ever, but we now start with searcher personas (which are very similar to user personas, marketing personas and customer personas).

  2. SEO Into 2014: The Irreversible Changes in Google's Products

    At Google I/O 2013, huge changes to the user experience of Maps were announced. Google is interested in re-introducing its products to better control and reflect the user behaviors of today. Jack Allen of iProspect contributed to this post.

  3. Ford Retains Confidence in Facebook Ads as GM Quits

    Will a user who plays a Facebook game or enables a Facebook app introduce three more people to the service? We've found Facebook ads to be very effective when strategically combined with engagement, great content and innovative ways of storytelling...

  4. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Google explained, “Those pages receiving the most pecks are returned at the top of the user’s results page with the other results displayed in pecking order. Content that is true Greg Jarboe also contributed to this post.