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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The guide touched on E-A-T and user-contributed content as well. E-A-T and User-Generated Content This is the case for article websites or websites like YouTube, which have user-generated content. On the flipside, the guide gives instances where...

  2. Searcher Personas: A Case for User-Centric SEO

    Today's SEO is about the user and the way people explore using search queries. Keyword research is as important as ever, but we now start with searcher personas (which are very similar to user personas, marketing personas and customer personas).

  3. SEO Into 2014: The Irreversible Changes in Google's Products

    At Google I/O 2013, huge changes to the user experience of Maps were announced. Google is interested in re-introducing its products to better control and reflect the user behaviors of today. Jack Allen of iProspect contributed to this post.