Affinity: The level of existing relationship between a user and a brand page, based upon the number of times a user interacts with the brand page. Beckman went on to say, just as Google has PageRank, which is based off of about 200 different...
At Google I/O 2013, huge changes to the user experience of Maps were announced. Google is interested in re-introducing its products to better control and reflect the user behaviors of today. Jack Allen of iProspect contributed to this post.
Then apply them one at a time to take a deeper dive into user behavior across the customer journey. Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market.
The implication is that different elements of a brand are being discussed including the products, customer service, business practices, branding, geo-specific topics, user help topics and corporate responsibility, among others.
Build the authority of your brand through +1's and user reviews. The forward path of mobile search, increased local search, the influence of Google+, as well as user reviews, makes Google+ Local an invaluable platform for small businesses to utilize.
By identifying topic relevancy, exploring new query research, understanding user intent, and providing content that connects, savvy search marketers can look forward to more valuable traffic! Now that you have a prioritized list of topics, it's...
If you're using keyword data to personalize the user experience you offer on your website (related content, targeted landing pages) and off your website (follow up emails, lead nurturing), you will need to start using other data instead.
If you’re a regular Google Analytics user, Custom Dashboards are bound to make your life much easier! Eugen Oprea provided a solid example of a Conversions Dashboard for a subscription-based content website here.
Will a user who plays a Facebook game or enables a Facebook app introduce three more people to the service? We've found Facebook ads to be very effective when strategically combined with engagement, great content and innovative ways of storytelling...
Google explained, “Those pages receiving the most pecks are returned at the top of the user’s results page with the other results displayed in pecking order. Content that is true Greg Jarboe also contributed to this post.
With end user data being one of the biggest signals search engines use to judge the quality of their search results, Wikipedia’s prominence in one of the Top 3 spots, which garner a majority of clicks from users, almost guarantees Wikipedia will...
This could happen when something might have been copied pursuant to fair use, or by the actions of someone providing user generated content (for example, in a comment on a blog, a post on a forum, a video that includes part or all of a copyrighted...
This time last year, search industry eyes focussed on the general quality of search results eventually causing a storm of protest from all parts of the web regarding over optimized websites that offered little of value to the user - and too many ads.
Google personalizes the results of the Related bar by paying attention to user behaviors. Google has added a new free tool that lets you find related web content when you browse to select pages. These have ranged from a tool designed to help Google...
Google rolled out a second wave of Panda for all English Google users while adding user signals in the form of sites blocked by Google users and causing big upheavals to rankings in the UK, where price comparison sites were especially hard hit.
A team of volunteer moderators across continents works around the clock to ensure that any spam, and all forums and websites which allow user contributed content will attract spam, is deleted as soon as it is spotted.
The new version, 3.0, includes performance-based advertising and user-generated content platforms. Over 100 legal, sales and buying contributed to the updated standards. The Interactive Advertising Bureau (IAB) and the Association of American...
There is so much to talk about with the explosion of user-generated content, and useful mobile apps that knit together information in a way that directly helps users with the next thing they're about to do: where to begin?
It's really a shame because these workhorse pages get so little credit, and so little attention, but they can be so important for SEO and the user experience you offer. Urbanspoon will remain an independent brand, but its content will be integrated...
I have been an Obama friend since early on," said social media user Lance Muller of Decatur, Georgia. This election forced traditional broadcasters to quickly adjust how they covered election news; otherwise, people would find and get the content...
