SEO News

User Centered

  1. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    By tying these together you'll create a lasting impression and plant that benefit in a user's mind so they have something to associate and visualize with your brand. The Microsoft campaign is centered on one thing – creating fear, uncertainty, and...

  2. B2B Content Strategy: How to Ensure Your Content Stars Align

    It isn’t about being the loudest, but perhaps instead the most articulate, concise and user-centered. Focusing on the user’s course through a string of ideas. Conducting user research is no small task, but sketching a thorough portrait of potential...