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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this feature even without 24/7 customer service agents. Train the customer service agents to understand the use case.

  2. Defining Authorship: The Difference Between Contributors and Guest Authors

    But again, Google has given us hints with Author Rank, Agent Rank, or whatever you want to call it today, and the biggest hint is that trust agents contribute they are not squatters. The techniques include receiving multiple content items from a...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Fashion – The Search Agents"Overall impressions increased 4%, click-through rate increased 15%, and clicks increased 11.7% … 8.8% increase in CPC and a 21.6% increase in spend, YoY. Google gets consumer service ultimatum from German consumer groups...

  4. How Google’s Mobile Best Practices Can Slow Your Site Down

    There are so many user-agents that asking a CDN to store a special version of a page for each user-agent might be too much of a burden. The question should be asked: couldn’t they limit storing copies of pages for only the user-agents that matter?

  5. Google Shares 7 Tips With Free Web Hosting Sites to Avoid Penalties

    Keeping track of signups and identifying spam patterns including form completion time, number of requests from the same IP address range, user-agents used during signup, and user names. These tips could also apply to any sites with user-generated...

  6. Microsoft CEO: We've Got Siri Beat, Bing vs Google = Draw

    Apple Buying Siri: Will Search Agents Replace Search Engines? He does point out that results are just one component of the user experience and points to user interface, innovation and “the things we’ve done to make it more than just ten blue links...