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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    This is just one example of why sleuthing is a critical skill of managing PPC accounts. Are There Any Indications Within the User Engagement Metrics? After diving further into the back-end data of the client's CMS, we found the needle in the haystack.

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...

  3. Google Starts Penalizing Sites for Rich Snippet Spam

    The warning that would appear in a user’s accounts if they have manual action taken is: The new warning was first mentioned in a forum post on the Google Webmaster Central forums from a user who is asking for clarification about the warning and...

  4. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    CPCs initially went up as much as 33 percent for our clients' accounts, but most have since normalized. The key is to understand and consider that even if a user is searching for “running shoes” they may react differently to that same keyword...