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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The initial push-back of having to create new properties to track after GA users have invested so much into their existing Google Analytics accounts. Essentially, the creation of a user ID is generated by the website, not by Google Analytics.

  3. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    In fact, the production of digital and social content growth accounts for over 90 percent of all global data produced over the last two years, according to IBM. Rich snippets provide the user with only the important I think if an app, or a search...

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Google+ brand pages allow less features than individual accounts. The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special...