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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    For help with understanding mobile specific traffic and errors, be sure to verify your mobile subdomain or subfolder separately in Google Webmaster Tool accounts. Because there are so many possible user agent variations, this method is less...

  2. Why You Need to Own Your Data & Digital Assets

    Google is very strict about Google Analytics ownership and doesn't get involved in the transfer of ownership of accounts. Others simply don't appreciate the value of this data, and often don't understand that Google prefers vendors manage client...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...

  4. Google Starts Penalizing Sites for Rich Snippet Spam

    The warning that would appear in a user’s accounts if they have manual action taken is: The new warning was first mentioned in a forum post on the Google Webmaster Central forums from a user who is asking for clarification about the warning and...