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  1. Delving Into the Auction Insights Report

    The first great update to this report in June 2013 was when we were allowed to look at auction insights for a whole account, selected campaigns, selected ad groups, and selected keywords. Select the most important keywords in your account - highest...

  2. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    To provide more insight into the results, SEW spoke with Ryan Heuser, senior technical account manager of seoClarity, and primary author of the study. Or do you believe the user habits to be different, therefore causing the gap between Rank 1 and...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Don’t get me wrong, technical problems can definitely cause content quality issues, but Panda heavily takes into account user happiness. That’s where Google is getting user engagement data from, and you can often find glaring issues while going...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. Ensure a good user experience on mobile It starts with considering all the different segments of data you have...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. You're managing a search account through DoubleClick...

  6. The Journal of Financial Market Infrastructures (2.4 )

    That is, as well as taking into account the impact of central clearing on central counterparties, the effects on its clearing members and the system-wide consequences of asking for more collateral (potentially in a procyclical manner) should be...

  7. Why You Need to Own Your Data & Digital Assets

    Unfortunately, it doesn't seem to matter how it came to be – vendors are downright defiant in releasing ownership of client Analytics accounts, often forcing businesses and brands to abandon historical data and starting over with a new account.

  8. Conquering Content Marketing, Step 5: Measurement

    We're going to continue investigating, but your account should be safe now. After looking into possible leaks, her IT team informs her that her email account was hacked. She drove a few minutes down the road to a Wendy's, and as she was waiting for...