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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. Ensure a good user experience on mobile It starts with considering all the different segments of data you have...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. You're managing a search account through DoubleClick...

  3. Why You Need to Own Your Data & Digital Assets

    Unfortunately, it doesn't seem to matter how it came to be – vendors are downright defiant in releasing ownership of client Analytics accounts, often forcing businesses and brands to abandon historical data and starting over with a new account.

  4. Conquering Content Marketing, Step 5: Measurement

    We're going to continue investigating, but your account should be safe now. After looking into possible leaks, her IT team informs her that her email account was hacked. She drove a few minutes down the road to a Wendy's, and as she was waiting for...

  5. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. There were no account-wide bid algorithm changes or anything along those lines. Recently, we were pushing to solve an account issue which led...