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User Account Data

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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. You're managing a search account through DoubleClick...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    ABR takes time on page into account and can give you a much stronger view of engagement. Let's shift gears for a minute and talk about user engagement and Panda. If you have read my posts about Panda over the years, then you know that user...

  3. Why You Need to Own Your Data & Digital Assets

    Unfortunately, it doesn't seem to matter how it came to be – vendors are downright defiant in releasing ownership of client Analytics accounts, often forcing businesses and brands to abandon historical data and starting over with a new account.

  4. Conquering Content Marketing, Step 5: Measurement

    We're going to continue investigating, but your account should be safe now. After looking into possible leaks, her IT team informs her that her email account was hacked. She drove a few minutes down the road to a Wendy's, and as she was waiting for...

  5. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. There were no account-wide bid algorithm changes or anything along those lines. Recently, we were pushing to solve an account issue which led...

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The only way to monetize this data is if you can compare to your account structure and find better themed ad groups that drive up the quality score and lower your CPC. One of the questions we often ask ourselves is: what does my competitors AdWords...