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  1. Last-Minute SEO - Here Come the Holidays!

    Have an expert review your account once a month or so and see where you are losing money. Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. Ensure a good user experience on mobile In the afternoon, I attended a search session called "Mastering the PPC...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. You're managing a search account through DoubleClick...

  4. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Install the Toolbar and sign in to your Yahoo account to access your personalized settings. People Search: As a user, you want one place to find everything you need. Xobni: As we announced in July 2013, although we are shutting down Xobni.com and...

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Do we have a dedicated account manager? Are customizable configurations available for each user? Can we add our own user accounts? Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a...