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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. You're managing a search account through DoubleClick...

  2. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Install the Toolbar and sign in to your Yahoo account to access your personalized settings. People Search: As a user, you want one place to find everything you need. Xobni: As we announced in July 2013, although we are shutting down Xobni.com and...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Do we have a dedicated account manager? Are customizable configurations available for each user? Can we add our own user accounts? Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a...

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Licensing agency Merlin estimates that collectively, independent labels account for more than 32 percent of market share of the music industry's sales and streams. Is the day coming when Google will force content creators to create a Google...

  5. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you're going to be going through a large following like Parenting Magazine or Elle, take a moment to visit the People tab in your G+ Page account first. If you aren't likely to follow an account that still has the generic Twitter egg for a...

  6. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    ABR takes time on page into account and can give you a much stronger view of engagement. If you have read my posts about Panda over the years, then you know that user engagement matters. Let's shift gears for a minute and talk about user engagement...

  7. Why You Need to Own Your Data & Digital Assets

    Some website vendors deliberately assume ownership of the account, often as Administrator, without granting Administrator access to the analytics. They often replace the Google Analytics UA account code that was running on the website when they got...