SEO News

User Account

RSS
  1. Cross-Device Measurement: Believe the Hype

    Social Login ID: The ID associated with their social account. Marketers are able to connect user activity through a specific user identifier that is common across each device. Since the same identifier is used when measuring the click of the ad...

  2. Google App Searches Gmail for Upcoming Bills

    The information is pulled directly from your Gmail account and displayed on your screen as shown below. Additionally, when the Google App scrapes your email account and displays information for bills due, upcoming airline tickets, etc.you will...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    Google Places – your Google places account will need to be managed via bulk upload. If a user is within a certain distance from a store, a local ad will be shown over a standard product listing ad. Currently, if a user clicks on a local inventory...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Don’t get me wrong, technical problems can definitely cause content quality issues, but Panda heavily takes into account user happiness. As a webmaster experiencing Panda recovery, you want to make sure user engagement is strong, users from Google...

  5. Last-Minute SEO - Here Come the Holidays!

    Have an expert review your account once a month or so and see where you are losing money. Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. Ensure a good user experience on mobile In the afternoon, I attended a search session called "Mastering the PPC...