Syncapse took into account several factors in its study including spending, loyalty, propensity to recommend, earned media value, acquisition cost and brand affinity when answering this question. Since being a brand user is usually a prerequisite...
Reliance on this method to distinguish advertising results requires that search engines select hues of sufficient luminosity to account for varying monitor types, technology settings, and lighting conditions.
Not only does the new design have a more consistent look and feel, but it should also go a long way to helping users visualize the settings for an account, property, and profile much easier. In a move designed to "dramatically streamline" the user...
For each keyword we can assign a match type, which basically determines how broad or narrow a user's search query will match to the keyword in our AdWords account. Instead of keywords, PLAs use product targets to determine when products in the...
About this time, merchant account providers began requiring that pages that accepted financially sensitive information be secure and services began cropping up to ensure compliance with certain levels of data security.
Account Manager for large Facebook ads campaign clients at AdParlor, were kind enough to answer some questions in advance of their session. Use targeting and user activity to amplify content with social context for your audience.
If the data shows that paths including exposure in both display and search account for a large portion of your conversions, you can modify your messaging in accordance with consumer behavior. The next time the user sees one of your banners or does...
Once you've signed up for an account, login to the Google Webmaster Tools dashboard. Author Stats allows you to tie in guest posts on other sites by connecting it to your Google + author account. The most obvious is Google Analytics, which offers...
Released as a standalone app for Android and as an integrated update to the Google App for iOS, Google Now assesses the behavior of a user logged into his or her Google account, and, over time, develops an understanding of what that user wants and...
When announcing the release of Penguin 2.0, Cutts explained that Penguin 1.0 only analyzed the homepage of a website versus taking all pages into account (hence the "deeper" references you keep hearing about).
Once implemented, create an annotation in your Google Analytics account and see if you can measure any increase in click-through rate. If Google and other Search Engines can see your Bio, Expertise, Company and Location categorized and ready for...
To make search results as personal as they can be, we first learnt to take into account users’ language preferences and permanent interests. We used to look into a user’s search history as far as a few months back to choose the search results that...
Panning back to last month's optimism on Facebook's local ambitions, and taking into account the above counterpoints, can it build local content (volume) and context (quality)? User-facing matters aside, what about the equally important issue of...
I don't use Chrome, I have a Gmail account only out of necessity, almost never using it, and I often sign out of Google when working on my clients' sites. But since it will save us from having to type in a password when we access an account online...
Twitter: Set up an account for the event. Their user-friendly interface makes it very easy to create, promote, and manage an event. Although I admire his intentions, I would encourage him (and you) to act now – don't wait!
In addition, check-ins become exponentially more important when you take star ratings into account (covered soon). When a user checks in to a place via their Facebook app, Facebook obviously knows this.
Clearly, the ad agency had to work with Google to get this campaign approved, as Google AdWords takes into account misspellings when showing ads, and it is actually against the AdWords terms to deliberately misspell words in an AdWords ad.
Our home page has a live feed of our Instagram account, YouTube channel, and a Twitter list feed. Leverage audience market data, survey results, and need states to create personas and user stories. A company's executive team should sit with the...
Google will also take historical and predicted performance into account, so you may find your products rotated between high price point, low price point, etc until Google settles on a product that performs well.
Social channels have a way to go to perfect their algorithms so that they can, as the search engines have before them, account for spam. Social works also in terms of user-generated content, and also in development of audience language.
