The reality is that Google looked for signatures of sites that over-prioritize revenue generation over the user experience. Put simply, the concept here is that if the user didn't like the first result they clicked on, they probably don't want to...
It is a good indicator of trust of the site, quality of the link profile, user behavior and likelihood of a domain ranking higher up in the SERPs. Use this to explain to clients the quality of the SEO work being done, since a well-executed campaign...
The simplest method for comparing user behavior by device type is in the main navigational stream (Google Analytics: Audience > Mobile > Overview) but B2B SEO professionals should also compare visitor performance by operating system, based on high...
Since being a brand user is usually a prerequisite to becoming a Fan in consumer goods categories, marketers should prioritize their Fan acquisition investments on converting existing customers," Syncapse said in its report.
Clean, intuitive user interface It's astonishing how often a potential client contacts me about link building for their site, only to discover their site isn't anywhere near link worthy. Don't get me wrong, I'm always confident in my ability to...
If any of those listings are paid, with the FTC example of a listing for a recommended restaurant because the user’s contacts have enjoyed it, if there is any pay compensation for that being displayed in social results, it must be clearly noted.
Reviewers generally rate something 1 out of 5 if a plugin is genuinely of low quality or doesn't work, but sometimes a user can give something a low rating because it doesn't work for themonly, not knowing that some other conflict may be happening.
Your user research will tell you a lot about how people actually search, but you do ultimately need to run what they gave you through Google's Keyword Tool to get an idea of traffic and Moz's Keyword Difficulty to get an idea of what it's going to...
In those instances, you want to adjust your offer to match user intent (more on monetization later…) Typically, the intent of the user will determine your offer. But if you're only goal is links, you really aren't harnessing the full ROI potential...
Given a basic understanding of the tactics and the user experience for local search, we can now review the various options for local search optimization. User searches for the business name in the geographical area
Google has raised its demand for a quality user experience, so it's no wonder responsive design is back on everyone's mind. User experience and design enthusiasts hail that it provides ideal experiences across a variety of screen sizes.
Niemann, the artist behind the Doodle, is also known for his mobile app, “Petting Zoo,” where various animated animals react to a user’s touch on the screen. Whether you’re in the northern part of the earth’s hemisphere getting ready for swimsuit...
What if this was unintentional, a bad SEO you hired or just like my client, something a user did on their site, what do you do? In this case, it wasn't anything my client had done; rather user-generated content (UGC) was to blame for the heartache.
Beckman went on to say, just as Google has PageRank, which is based off of about 200 different ranking factors, Facebook has EdgeRank, which is an algorithm used by Facebook to determine what is displayed in a user's News Feed based on three main...
This feature helps users find popular local establishments close to them if the user's location is shared with the app. You may remember the launch of Izik in January, which brought users tablet-friendly search courtesy of Blekko that's geared...
For this study, Chitika examined tens of millions of online ad impressions where the user was referred to the page via a Google search. And even though rankings for a particular query may waver in the search results from one user to the next, data...
It's also about your competition, your market, Google's own self-serving agenda and most of all; it's about the end user. Since I happen to be starting this post during warm-ups for a company softball game, I can't help but tie it in.
With the new style of carousel listings, when a user searches for a local results, such as a restaurant or hotel, instead of the traditional vertical listings most users associate with Google search, there is now a horizontal carousel which...
Rich snippets provide the user with only the important I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it”
It's used in promotion, video ads, "how to" and explainer videos, user-generated videos, contests, live event streaming and much more. This dramatically improves the user experience. But if you know little or nothing about video production, where...
