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  1. How to Make Your Keywords Fit Your Marketing Messaging

    Your user research will tell you a lot about how people actually search, but you do ultimately need to run what they gave you through Google's Keyword Tool to get an idea of traffic and Moz's Keyword Difficulty to get an idea of what it's going to...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    In those instances, you want to adjust your offer to match user intent (more on monetization later…) Typically, the intent of the user will determine your offer. But if you're only goal is links, you really aren't harnessing the full ROI potential...

  3. Responsive Now! The Rise of Front-End Frameworks & Potential Pitfalls to Consider

    Google has raised its demand for a quality user experience, so it's no wonder responsive design is back on everyone's mind. User experience and design enthusiasts hail that it provides ideal experiences across a variety of screen sizes.

  4. Animated Google Doodles Welcome First Day of Summer and Winter 2013

    Niemann, the artist behind the Doodle, is also known for his mobile app, “Petting Zoo,” where various animated animals react to a user’s touch on the screen. Whether you’re in the northern part of the earth’s hemisphere getting ready for swimsuit...