SEO News


  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Although on your site, the user does not complete the conversion action As that same user browsers the Internet, you can serve them remarketing display ads encouraging a conversion A user submits a search query to a search engine

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? Do they have examples that describe how they identified user characteristics that...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Any of these factors could lead to poor user engagement signals (short dwell time, high bounce, etc.which in a nutshell is at the core of Panda. Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper...

  4. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    E-A-T and User-Generated Content This is the case for article websites or websites like YouTube, which have user-generated content. The guide touched on E-A-T and user-contributed content as well. On the flipside, the guide gives instances where...