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  1. OK Google: 'The End of Search as We Know It'

    The user asks a question, and the search engine answers back in "conversation," as well as presents results for the query. Hot-wording" is what Singhal calls the "no interface" approach to search, where a user can prompt the search engine to be...

  2. What is Mobile App Attribution & Why is it Important?

    Attribution is the measurement of user events in result of marketing activity. Once a user clicks into any app store environment, their actions enter a black hole and we can no longer determine who was responsible for generating an install of a...