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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are plenty of designers, and even content people, who may disagree, but I believe it's a content person's job to guide the user experience process. Content is user experience (partly). Consider how the words we're putting on the page affect a...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    An original review, accompanied by comments and product recommendations from a trusted blog owner would make a real difference in convincing a potential user as well as Googlebot. When a user clicks on any of these sites, she is taken to the same...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    The better the user experience, the more chance of the consumer staying on the page, browsing, and buying. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim...

  4. Bing Ads Enhances "Change History" Page

    Each row in the grid will contain changes made at the same time by a given user. Bing has announced enhancements to the Change History page in Bing Ads. The Change History page gives advertisers a way to see how changes impact a campaign's...

  5. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp could still find itself in a lawsuit over false advertising, fraud and anything else related to exactly how it handles user reviews. The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what now seems like a bad...

  6. Last-Minute SEO - Here Come the Holidays!

    Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent and specificity. Unless their business is summer-related, summer is the time of year where...