PLA involves targeting user intent with the appropriate product from a retailer's portfolio. Often times, there's a lot of manipulation necessary to make those two things (product content and user intent) speak with one another.
You've got to target according to the data that you or your vendor brings to the table, that is, you've got to target with the data you've gathered on a user's online behavior with cookies. And while both categories of ads may appear very similar...
In an online statement, Twitter said it has widened reporting on user engagement with Promoted Tweets – the sponsored tweets that appear at the top of its news feed – to include not just paid media but also earned media, or those that are...
But not every mobile user is searching with purpose, Dinan said. Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S. This, according to findings in the 2013 Mobile Path-to-Purchase study...
While Google's Panda updates did help define "better content" through a user-focused lens, with Panda's future as part of Google's primary algorithm, it seems an opportune time to help redefine exactly what is "awesome frickin' content.
When you offer something to accompany the press release, an extra reason to engage the visitor you create a deeper user experience and create additional assets for linking and sharing. The issues that can arise from some press release networks are...
Information shown won't be user specific. All data will be aggregated as to not show detailed individual user information. Google has announced that its desktop and mobile search will now include data gathered from Android app activity.
Basic Tips to Improve WordPress for SEO and the User Experience Is your page title "Untitled" or something that, if a user bookmarked, would make it difficult to find later? Making your site crawlable, including the right words on your pages...
Google Now also offers personalized news feeds, such as scores and updates on a user's favourite sports teams and leagues. Google has launched its Now predictive search platform for Apple's iOS. The company is bringing the platform to Apple's...
For such results, if a user hit the back button, they extended the results to 14 on the back click. There's a reason for that. Starting last week, Bing began changing up their search engine result pages (SERPs).
Leverage audience market data, survey results, and need states to create personas and user stories. A company's executive team should sit with the lead designer to go through call-to-action formats, header formats, and all of the other minutiae...
Google helps you to improve the user experience and performance by reporting duplicate meta descriptions, missing title tags, and non-indexable content among other things. Similar to Google Authorship, linking your Google+ page using the rel...
Content strategy is all about matching visitor intent with the right message to meet user needs and business goals simultaneously. While general trends prepare companies for what's on the horizon, mobile content strategy should be based off of...
Moving away from mass marketing messages to distribute unique, personalized messages and a user experience designed to yield results would prove to be highly effective in the 2008 campaign, and subsequently adapted for the 2012 campaign.
Tailoring mobile ad strategies to reflect each country’s distinct mobile user populations is more important than ever. While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now...
Quora ranks questions and answers by user engagement. The implication is that different elements of a brand are being discussed including the products, customer service, business practices, branding, geo-specific topics, user help topics and...
When a user does a search that Google deems product-related your feed will be scanned for products that match the search query used. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing...
Despite mostly negative reviews from users, Facebook's custom Android user interface Facebook Home has surpassed 500,000 downloads. While 500,000 downloads in nine days sounds like quite an acomplishment, one savvy tweeter pointed out that this...
Social works also in terms of user-generated content, and also in development of audience language. As they get bigger, they must deal with a tsunami of spam to maintain a good experience for the user.
Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions by email or go to court. Facebook tests Graph Search ads and debuts CPA bidding.
