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  1. Your Guide to Structured Snippets for SEO

    For example, if a user is only looking for the dimensions of a given product, that user is unlikely to buy your product whether they find that information on the SERP or whether they click through and find that information on your site.

  2. The Rise of the User Experience Marketer

    This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing. Whenever you’re updating a site’s content structure, building new...

  3. Target Adds Product Search to App in Time for Black Friday

    Pulling user posts from social media and publishing them on the app Many Black Friday shoppers have already begun scouring preview flyers and formulating their plan for pushing, shoving, and sprinting their way to the items on their shopping lists.

  4. Bing Adds Auction Insights to Web Interface

    Bing's Auction Insights, the process that determines which ads are shown and where every time a user does a search on the Yahoo Bing Network, is now available in the Bing Ads Web interface. Introduced in August, Auction Insights is designed to give...

  5. US airline wins Dodd-Frank real-time reporting delay

    It is unusual for the CFTC to issue such a targeted no-action letter affecting a single end-user. Southwest Airlines no-action letter could lead to wider relief A no-action letter issued by the US Commodity Futures Trading Commission (CFTC) to...

  6. Buy side attacks Isda early termination protocol

    It preserves an end-user's right to close out contracts with a defaulting counterparty, while placing temporary restrictions on cross-default rights with respect to a failing bank's non-defaulting affiliates and subsidiaries.

  7. Google Maps Adds New Features and Brighter Colors

    Google is doing what it does best, which is taking simple features and packaging them in a way that creates a great user experience. The option for Uber will only appear if the user already has the car service application installed on their phone.