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  1. Can Groupon Break Into the Search Market?

    The feature, which was tested in five cities before its introduction last week, is similar to Yelp, right down to the user reviews. With Groupon's Gnome tablet, business owners can track user content, respond to people's ratings, and redeem...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Provide useful user information in a search friendly format Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information. Paid search marketers have understood that mobile is important for...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    The cumulative effect of this is driving more traffic to your website, better user engagement, increased conversions, and ultimately more customers. If your organization has a successful SEO strategy, you are most likely creating great content that...

  4. Dealing With Onsite Duplicate Content Issues

    Wrong page ranks result in poor user experience The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content...

  5. Android’s New Feature Paves Way for Apps Replacing Web

    If the latter is true, the technology may be related to a 2011 patent filed by Google called "Customizing Mobile Applications," in which Google patents the process of customizing mobile apps based on user preference and device information.

  6. Cross-Device Measurement: Believe the Hype

    Marketers are able to connect user activity through a specific user identifier that is common across each device. Since the same identifier is used when measuring the click of the ad, events by the user on another device can be attributed back to...

  7. Google App Searches Gmail for Upcoming Bills

    Here’s the hard truth: If you’re a Gmail user, Google is already scanning your emails for advertising and retargeting purposes. In reviewing some of the other user’s comments, it appears that quite a few people are asking if your bills must be...

  8. Google Adjusts Standards for Newsworthy Material

    Publishers who strive to uphold the basic principles of good journalism will provide a much better user experience and consequently likely enjoy better ranking than those who spend their time looking for loopholes they can exploit.