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  1. The Evolution of SERPs and User Behaviors

    USP or CTA first and foremost in your meta description Action words at the beginning of your title tag The more they’ve used the search engine, the more they’ve realized that what shows up first may not exactly be what they’re looking for.

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    If Google knows about the page from a link or other method, it will index the URL along with the infamous "page cannot be displayed" description. As long as Googlebot fetches the page, it will see the noindex meta tag and prevent that page from...

  3. Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

    However, there are also "Image Description", "keywords" and "subject" metadata tags that most people don't realize is there. It is pretty similar to how Google now pretty much ignores anything that's in the keyword meta-tag on webpages, because of...

  4. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    The humble HTML title tag and meta description meta tag are still key for SEO. Starting with the humble page title and meta description tags, metadata has grown to include a plethora of protocols including Schema.org, Twitter Card, Open Graph, and...

  5. 7 Ways to Make Your Google Search Result Stand Out

    How about multiple meta description tags? Google will completely ignore anything past the 70 character mark and potentially report a “Long title tag” error in Google Webmaster Tools. Pixel width of your title tag should be considered, because words...

  6. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Also make sure each has a meta description. Make sure every page has a title tag, and make sure they are unique. And this attention to detail can also be used for other tasks as well. Did you write proper meta descriptions, but they aren’t being used?