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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Forums with experts on particular topics "ranging from sewing to car repair to do-it-yourself home improvement projects. While a page can merit the High rating with no reputation, the High rating cannot be used for any website that has a convincing...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will our location information be sent to GPS and car navigation sites? What tactics are used to ensure secondary language pages are optimized for performance locally and organically? Choosing a local search automation vendor can be a complicated...

  3. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    But after a while, Google got better and began using synonyms, so if you were trying to rank a page of your car sales site, you might have used car, automobile, auto or vehicle – and Google would still understand when it saw a search query for car...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    To earn himself some internet fame, a tweeter named Jamie Jones posted a fake letter response from WeBuyAnyCar.com, after he supposedly asked them to buy a Little Tikes Car. Facebook has strict rules about how contests can be used, which is why it...

  5. PPC Management Operations: The Ultimate Guide

    Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal level. Unless the client is used to making $10,000 per day and it dropped down to $1,000, it's likely part of the inconsistencies...

  6. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    He did say they are continuing their work on some specific keywords that tend to be very spammy, including “payday loans,” “car insurance,” “mesothelioma,” and some porn keywords. Unfortunately, the pipeline they used to push the data to the...

  7. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    New car - Fresh and expensive Car exhaust - Poison, gas, and a salty hint of rising seas Used napkin - Leftover pasta sauce with the chunk of the brocolli you picked out of your tooth Used Clothing - Sweaty cotton drenched with memories