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  1. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    But after a while, Google got better and began using synonyms, so if you were trying to rank a page of your car sales site, you might have used car, automobile, auto or vehicle – and Google would still understand when it saw a search query for car...

  2. 7 Content Marketing Tips to Recover From Google Penguin

    To earn himself some internet fame, a tweeter named Jamie Jones posted a fake letter response from WeBuyAnyCar.com, after he supposedly asked them to buy a Little Tikes Car. Facebook has strict rules about how contests can be used, which is why it...

  3. PPC Management Operations: The Ultimate Guide

    Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal level. Unless the client is used to making $10,000 per day and it dropped down to $1,000, it's likely part of the inconsistencies...

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    He did say they are continuing their work on some specific keywords that tend to be very spammy, including “payday loans,” “car insurance,” “mesothelioma,” and some porn keywords. Unfortunately, the pipeline they used to push the data to the...

  5. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    New car - Fresh and expensive Car exhaust - Poison, gas, and a salty hint of rising seas Used napkin - Leftover pasta sauce with the chunk of the brocolli you picked out of your tooth Used Clothing - Sweaty cotton drenched with memories

  6. Audience Targeting in Mobile: 4 Key Elements of Context

    Much can be inferred from a user’s exact location beyond their point on a map, such as the type of businesses a user might be interested in based on their proximity, the type of activities they may be engaging in (in the case of someone in an...

  7. On-Page Optimization for Multilingual Sites

    A literal French translation of “car insurance”, for example, is “l'assurance automobile”. There used to be a great deal of debate in SEO circles on the subject of keyword density. On-page optimization – or everything that can be done to boost your...

  8. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    Also 49 percent look up an auto-related location within driving distance and 42 percent of smartphone users conduct searches from their car. The segment is comprised of distinct purchase motivations and preferences due to the nearly even split...