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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Content that is scraped from renowned, well-ranked sites and is used purely as a magnet to attract search engines is a strict no-no. Let me explain this with the example that we used earlier. Since the days of Web 1.0, there have been many tactics...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the best keywords to target. Ad extensions should also be used on any promotional material to ensure customers can trust the store and have all...

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    You still set two description lines, so the ads are in line with both the season and the promotional messaging used throughout your other marketing activities. It’s also likely to drive lots of insight into which products on your site are working...

  4. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It's also significant that Yelp won this lawsuit, according to Minc, because it is now case law and can be used to defend other sites from this type of accusation in the future. They declined the offer, but Yelp allegedly made negative reviews...

  5. Marin Software Adds Support for Russia's Largest Search Engine

    According to data published in 2013 by Morgan Stanley, Yandex is used by 61 percent of regular online consumers with 40 percent of commercial searches starting with Yandex. Advertising platform Marin Software announced support for Yandex - Russia's...

  6. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Searchmetrics also collected data on user traffic signals and used the data to determine a correlation between signals and user CTRs. The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average...

  7. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    And when it comes to news publishing, how might this affect the format we’re used to? From a Wall Street Journal (WSJ) report, Noto was quoted as saying the reverse chronological order of content that Twitter is known for "isn’t the most relevant...