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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    According to founder of Righteous Marketing Robert Brady, when used correctly, the platform has the potential to be a powerful marketing tool. As an example of targeted marketing that offered value, Brady used a small start-up he recently worked...

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One example Gagnon used was a November 2013 trip to Austin, Texas, where he learned that Super 8, normally a budget motel, was able to charge $500 a night per room because a Formula 1 race brought hundreds of thousands of visitors to the area.

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, and even e-books? If your organization has a successful SEO strategy, you...

  4. Native Advertising for Small Business: The Missing Link?

    Bone Suckin’ Sauce had an 83 percent increase in online sales as a direct result of having used Facebook’s Promoted Posts. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good...

  5. Cross-Device Measurement: Believe the Hype

    Since the same identifier is used when measuring the click of the ad, events by the user on another device can be attributed back to the ad click. For example, here are four unique user identifiers that can be used for deterministic cross-device...

  6. Deal With the Big Rocks First

    There are several other big rock things, as well, but clients who have switched to a problem-oriented approach have seen conversion lifts in the 10 to 20 percent range and used optimization techniques to further refine those improvements.

  7. The Evolution of SERPs and User Behaviors

    The more they’ve used the search engine, the more they’ve realized that what shows up first may not exactly be what they’re looking for. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the...