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Use Case Trademarked Terms

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  1. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Five consumers gave testimony that they had been directed to counterfeit software after searching for Rosetta Stone products as a result of Google’s AdWords practice of allowing competitors to bid on and win placement for terms trademarked by others.

  2. SearchDay | Trademark: The Next Generation

    However, the general thought with loss leaders is that a user is just starting their research with these highly competitive and costly terms. Trademark: The Next Generation SEW EXPERTS: SEARCHING FOR MEANING Last week's Second Circuit Court ruling...

  3. Trademark Law - What Search Marketers Should Know, Part 1

    It's also frustrating for legitimate advertisers – such as authorized affiliates and resellers, and others using those terms in an informational way – to have to go through a lengthy verification process.

  4. Search and the Law: Attorney Deborah Wilcox

    On the other side of the coin, some advertisers are disgruntled that most of the major search engines no longer allow the use of trademarked terms in keyword ad copy, even for fair use purposes. Take the case with trademarks search ads – if there's...

  5. EFF Backs Google Trademark Advertising Methods

    A Federal Appelate Court will decide if Google can allow advertisers to use trademarked terms as keywords so long as they are not mentioned in the actual ads. The EFF makes the case that Google's policy of allowing people to purchase trademarked...