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Use Case Trademark Law

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  1. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Advanced Systems Concepts, Inc.that buying ads based on a competitor's name doesn't violate trademark law. Rosetta Stone’s trademark infringement lawsuit against Google, first filed in 2009 and dismissed by a Virginia court in August 2010, has been...

  2. Trademark: The Next Generation

    We know from the class-action moneymaking scenarios of years past that everyone except the lawyers lose in trademark class-action litigation. Google turned my head a bit when I first saw it, particularly because of a few notable items we haven't...

  3. Trademark Law - What Search Marketers Should Know, Part 1

    What's a Trademark (and Trademark Law)? Intellectual property attorneys widely consider U.S.trademark law to be well behind the advances in Web and search technology. With a growing number of trademark infringement lawsuits against search engines...

  4. Search and the Law: Attorney Deborah Wilcox

    Under the general law that's been developed for comparative advertising, you would have the right to use someone else's trademark anywhere in your advertising, or anywhere on your Web site. So I would say that we both have growth, and not enough...

  5. Search and the Law: Attorney Clarke Douglas Walton

    The way that trademark law in the U.S.has been drafted and changed over time, I don't believe that selling one of these keywords to trigger advertising rises to the level of a "use in commerce. Walton is a lawyer focused on Internet and...

  6. Copyright Law: What Search Marketers Should Know (Part 1)

    People need to understand that for most Web site content on the Internet– original articles, text, videos, music, images, etc.somebody probably owns the copyright to that content.explains Clarke Walton, trademark attorney for the Walton Law Firm...