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  1. SEO Is No One-Trick Pony

    PR "back in the day" may have strictly referred to "submit press releases to gain links," but that has certainly not been the case for quite some time. One such case study that was developed was this piece by Robin Swire on Moz.com.

  2. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. Hummingbird was designed to help Google deliver, at speed and scale, more specific content to match that behavior.

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    To convert an HTML page into a token sequence, all HTML markup in the page is replaced by white space or, in case of formatting instructions, ignored. The present invention can instead be used later, in response to a query, in which case a user is...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    That's not the case for many websites, especially if there are unique tracking requirements. And you can always roll back to a previous version of your container in case mistakes were published. For example, you could set the ABR threshold to 15...