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  1. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. Hummingbird was designed to help Google deliver, at speed and scale, more specific content to match that behavior.

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    In this case, the body of the page wasn't copied in its entirety. In a perfect world, they would use rel=canonical to point back to your content. So you had essentially one page ranking for thousands of keywords, when there were clearly other pages...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    To convert an HTML page into a token sequence, all HTML markup in the page is replaced by white space or, in case of formatting instructions, ignored. The present invention can instead be used later, in response to a query, in which case a user is...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    That's not the case for many websites, especially if there are unique tracking requirements. And you can always roll back to a previous version of your container in case mistakes were published. For example, you could set the ABR threshold to 15...