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  1. Dealing With Onsite Duplicate Content Issues

    Syndicate Carefully: In case you syndicate your content on other sites, be careful. The Same URL for Mobile Sites: To solve the duplicate content issues in case of a mobile version of your site, going responsive or the same URL will solve the problem.

  2. 3 Must-Know Findings About Cross-Channel Attribution

    If your organization doesn’t have an attribution champion, make it your goal to become the subject matter expert and seek out sponsorship and support from key stakeholders to build your case. Of those surveyed, 23 percent indicated that they still...

  3. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    I’ve never seen a case where opening up all the traffic sluices from the get-go was a good idea. Rather, indiscriminate use of vague, high-traffic keywords and overly permissive campaign settings waste money by sending you lots of visitors who are...

  5. SEO Is No One-Trick Pony

    PR "back in the day" may have strictly referred to "submit press releases to gain links," but that has certainly not been the case for quite some time. One such case study that was developed was this piece by Robin Swire on Moz.com.

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    And that’s especially the case for larger-scale websites. And by the way, you can use fetch and render as Googlebot (desktop) and Googlebot for Smartphones. Use Fetch and Render And you can always use a combination of tools to slice and dice...

  7. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    You make your case before ever picking up the phone or engaging in an official sales call. It allows you to go over, in great detail, how to use that product, how to hack it, how to accomplish current goals and the capabilities of the product or...

  8. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn't necessarily the case. Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the...