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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    However, if you tell people that you're compiling quotes and case studies and would they be interested in participating, then you can use that material. You're telling people that you will be creating publicity material that features customer...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. As we get more experience in using search engines, we refine how we use them and begin typing in much longer phrases to...

  3. Google Censorship Ruling in Canada Has Worldwide Implications

    The latest case involves Equustek Solutions, a Canadian company claiming that a competitor stole their trade secrets and is selling networking devices on Google. Also in May, European courts ruled in favor of a Spanish man who brought a case...

  4. How to Use Google Analytics Site Search Reports

    In this case it gives you a clear percentage of how many visits on your website included the use of the search functionality as well as how the interaction played out following the search. This report has two rows of data, one for visits with site...