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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In this case, the volume was 207. In the age of keyword "(not provided)," SEO technology companies are working hard to provide options marketers can use to bridge the gap. The "(not provided)" traffic is leading marketers to use the word "probable...

  2. 4 UX Tips That Will Improve Your Content Strategy

    Compelling headlines and section headers in blog posts, white papers, or case studies go a long way to deliver a good first impression. Use Google Analytics to analyze your website's goal funnels and tap into other resources such as your sales team...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    On a humorous note, reviews have even been turned into viral content as in the case of the BIC Pen designed for women: Try to use as much of the space allowed to tell a real story about your brand, your product and what sets you apart from the...

  4. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales. Twitter says key takeaways from this case study are:

  5. So... You Think SEO Has Changed?

    Certainly the case can be made that recent changes with keyword "(not provided)" has impacted our ability to measure SEO performance. Use data to identify new opportunities. Aligning digital assets that cater towards those folks with the keywords...