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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    And that’s especially the case for larger-scale websites. And by the way, you can use fetch and render as Googlebot (desktop) and Googlebot for Smartphones. Use Fetch and Render And you can always use a combination of tools to slice and dice...

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    You make your case before ever picking up the phone or engaging in an official sales call. It allows you to go over, in great detail, how to use that product, how to hack it, how to accomplish current goals and the capabilities of the product or...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn't necessarily the case. Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the...

  4. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It's also significant that Yelp won this lawsuit, according to Minc, because it is now case law and can be used to defend other sites from this type of accusation in the future. Minc goes on to say, "It's no small secret that many sites use this...

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    It can also be very valuable to think not just about your new editorial pillars but also how you may play on the psychological triggers of your audience to drive purchase, or click-through in the case of digital content.