SEO News

Usage Data

RSS
  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Now that you have the raw data, you need to put it into a way that's useful. Psychographic: Opinions, values, activities, interests, buying process, usage process. Instead of jumping right into brainstorming content types, start by creating buyer...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The data shows that there's a real power in business videos to help people make confident shopping decisions. We found interesting results on usage stats when juxtaposing those specific segments against the greater population.

  3. Google Starts Penalizing Sites for Rich Snippet Spam

    If you use rich snippets on your websites, you should be aware that Google is now penalizing websites for spamming structured data markup. But there was evidence that Google was attempting to educate webmasters on how to use it correctly when they...

  4. The Pros and Cons of Big Data Democratization

    While there is plenty of material that analyzes the data ownership debate, data democratization involves the access, usage, and (more importantly) the decisions influenced by multiple groups conducting research and making recommendations to the...

  5. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    As it stands, according to data available on Wikipedia, there are 6.8 billion mobile devices used by 7 billion people. RKG published data recently showing the percentage share of organic search visits across Google, Yahoo, and Bing quarterly from...