We're manually matching data right now and should have a marketing automation tool in place shortly to help take this over. Device and technology usage: Forty-one percent of survey respondents used the smartphone and 30 percent used the tablet.
Fleck then went on to show an example of how they looked at some data for one of their clients, where they were able to take customer information and break it down into four segments based on their activity with email:
Once you know this however, you can use the report to benchmark your data, understand usage and start making improvements to get better results. This means that the data needs to be taken with a pinch of salt as it won't always represent what you...
Include a campaign name and other meta-data in your tracking code. Become your organization's data integrity ambassador. If you follow the above guidelines, you won't only be able to demystify your direct or bookmarked traffic, but you'll also...
As a general rule, we've stopped covering these lists as often the data can be misleading. Once again, heavy usage of exact match anchor text (for so-called "money keywords") was the biggest culprit. It's now been one week since Google Penguin 2.0...
With all of this data usage, phones can get clogged up with clutter pretty quickly. Clean Master is the go to app for securely cleaning all of your private usage and contact data off your phone once it's no longer needed.
Takeaway: You control the data. This is obviously more data for Graph Search to chew on, and can potentially influence the algorithm for local search. And by the way, Mark Zuckerberg already explained that Instagram data will be incorporated into...
Facebook usage data reveals just how ‘depressingly stereotypical’ your life probably is – VentureBeatWolfram|Alpha studies people on Facebook, apparently finds them boring and stereotypical. Bing Business Portal is Now Bing Places for Business...
The Guardian shares more data on their reader, and it's especially interesting to see that tablet users tend to use the desktop site more than either the mobile site or the tablet apps available. If you don't have enough data to base your strategy...
Apple records and keeps users' Siri queries for up to 2 years – Los Angeles TimesData is anonymized after six months, but Apple keeps the data for product testing and improvement purposes for another 18 months.
The main issue with going in this direction is that the amount of data usage can really rack up monthly costs if your users don't have an unlimited data plan. One great way to find that out is to look at your analytics data for your desktop/laptop...
EBay Opens Up Its Data for Ad Targeting – AdweekEBay shoppers can now be retargeted. Foursquare Planning to Offer Check-in Data to Target Ads on Other Platforms – Advertising Age Sharing new data and stories about U.S.small businesses on Facebook...
Big data is big, unstructured, and real-time. We don’t need to be as data-focused as we have been demanded to be, we need to tell good stories and be better marketers. Get demographics from the data feedback.
He also clarified that search will not be exclusive to any one provider, reiterating the open nature of Android, and that data from individual usage will only be used to improve the performance of Home.
Self-reported data is collected when a website/company asks a user any iteration of "How did you hear about us? While self-reported data is leaps and bounds better than no-reported data, companies must always strive to create a much more accurate...
The online toy retailer boosted search engine traffic and conversions on product pages that were optimized with search data. Monitor usage and look out for patterns such as SEO error distribution. SEO Isn't All Technical
Brendon suggested that marketers are just not trying mobile marketing, referencing data about the number of mobile landing pages that are out there. And as a marketer, what if you can access that data so you can deliver an email to that person’s...
But this line of thinking isn't just conjecture; comScore actually have some interesting data to support this point. Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and...
According to GfK MRI Fall 2012 data, members of Gen C are 45 percent more likely to be light TV viewers, choosing instead to consume many forms of content across many screens. Now we've added YouTube search data going back to 2008, making it...
Once everything is linked up, use the Structured Data Testing Tool to verify that it's working. Ripples visualizes sharing interaction data for your posts over time. The key to building Author rank lies in usage of Google+ and interacting with...
