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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. The impact of this increased mobile usage is significant and it isn't...

  2. Top Brands Now Testing Pinterest Promoted Pins

    Data coming from eMarketer estimates that 85 percent of the multimillion user base is women on mobile devices. Pinterest doesn't report on how many users it has, though it does say that 75 percent of usage occurs on mobile (factoring in just its...

  3. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Now that you have the raw data, you need to put it into a way that's useful. Psychographic: Opinions, values, activities, interests, buying process, usage process. Instead of jumping right into brainstorming content types, start by creating buyer...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The data shows that there's a real power in business videos to help people make confident shopping decisions. We found interesting results on usage stats when juxtaposing those specific segments against the greater population.

  5. Google Starts Penalizing Sites for Rich Snippet Spam

    If you use rich snippets on your websites, you should be aware that Google is now penalizing websites for spamming structured data markup. But there was evidence that Google was attempting to educate webmasters on how to use it correctly when they...