Many great plugins are available to help your WordPress site when it comes to SEO, usability, and conversion. It's useful to test any settings out to ensure that there are no issues once enabled and deployed but most of the time W3 plays ball with...
On the flip side, there is nothing “Mac like” in its design or usability. Bottom line: test a series of images and track your CTR to determine the best one Believe it. If you aren’t on Google+, you're on the path to irrelevance.
Conduct usability studies: To really get a solid understanding, invest in a round of feedback gathering with a tool such as UserTesting.com. Test your instincts and get quick, bite-sized test results by reviewing the archive of tests on...
Despite this, measuring the impact of third-party content on a site’s usability is often overlooked. You can test the impact of a service outage on your pages using webpagetest. Looking for 18 simple local and social search strategies that are...
Unlike other low-value content traps, these directory pages are often instrumental in site usability and helping users navigate to deeper content. Test the efficacy of fewer, thicker posts vs short-form “keyword chasing” articles.
Usability expert Jakob Neilsen just came out with a report on this technique for carousels and accordions. Your endless scrolling homepage is a nightmare for usability. A/B test. A/B test these and see whether they are helping or impeding.
Furthermore, mobile usability does not necessarily mean from a design compatibility and accessibility standpoint, in many cases it means is the language on your site simple and clear enough that people on the go (on mobile devices) can still make...
Enough people have covered Panda and Penguin to make it pretty common SEO knowledge that things like content, links and usability, some of the exact things that can elevate a site, can also be the things that cut it down.
We came into test using over conversion techniques and testing usability against excess content. In other words, test the control against the control. That’s what happened when Brian Christian wrote about the A/B test — the technology behind some...
Usability Meanwhile, minding all the opportunities that a redesign presents from an SEO and usability standpoint can lead to a successful launch and a fruitful post-launch environment. Run a page load time test.
Because most shoppers have developed expectations in terms of ease of usability and availability of features, you’ll need to create an exceptional experience for them each and every time. For a quick list of the top things to test on a product page...
Perform some guerilla usability and test your copy based on the results. A SEO site audit is a critical first step that SEOs must undertake to understand the state of SEO. There are two basic options:
Many times we think that with the right links, our sites will soar in the rankings, even though they are usability nightmares with nothing real to offer anyone that can't be found elsewhere. Regard this as a fantastic usability opportunity.
To aid usability, leverage HTML5 input types – number, telephone, URL, and email – for their unique data input keyboards. Beyond traditional landing page optimization fundamentals, mobile tactics should focus on simple usability (reading/clicking...
Heuristic usability research. When it comes to test design, part of what you get out of it what you’ve put into it. But what do you do your test fails? To be clear, you shouldn’t totally shy away from making small changes when designing a split...
For many advertisers, low traffic combined with usability challenges led them to abandon adCenter. Desktop was significantly upgraded in March, to the point that it’s almost the same as Adwords Editor in terms of usability.
Any site drawing a substantial amount of traffic from Pinterest but losing out in the closing process should consider an audit of their e-commerce site and shopping cart to test usability. Is there value for marketers in Pinterest traffic?
UserTesting.com offers remote usability testing. The process to getting a great landing page is deceptively simple and endlessly iterative: analyze, design, launch, test, repeat. Pricing: $39/test or $29 for your first order when you order at least...
Search Engine Watch spoke with SimpleUsability’s founder Guy Redwood about their Twitter Brand Pages: A first look at usability eye tracking study and best practices for marketers in anticipation of a wider release.
Do not be mesmerized by the QR code and forget logical sense of purpose, design, and usability in your marketing. Test to ensure codes are scannable (Code size, lighting, Wi-Fi, etc.across different readers and handsets)
