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  1. Native Advertising for Small Business: The Missing Link?

    Businesses on the Main Street of Small Town, USA, are taking the right steps, but lack a direction. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy.

  2. 8 Tips for Building Your Internal Content Marketing Strategy

    Does your sustainability focus and "made in the USA" stance matter to customers? It's a heartbreaker and it's one we can all relate to. We all know what it feels like to kill ourselves for someone else, only to let our own needs go unmet.

  3. Google, Facebook, Microsoft & Others Join Forces to Fight NSA Spying

    Reflecting previous rhetoric from all the companies, including joint letters and petitions, the demands made of the US government also match up with the USA Freedom Act, a bill currently being put to the House of Representatives.

  4. Sequencing the DNA of the Perfect Comment [Study]

    USA Today USA Today outscored the competition in each category examined, with Fox News having the most capacity for improvement. A recent study examined the contribution of comments to the readers' experience, and by deconstructing them down to...

  5. Google Under Fire Again for Providing Easy Access to Prescription Drugs

    Google is allowing illegal prescription drug activity online and profiting from it, according to a report by USA Today. USA Today also reported the group Digital Citizens Alliance found Google was allowing ads on YouTube videos that feature illegal...

  6. 22 Facebook PR Secrets Every Community Manager Should Know

    Think USA Today rather than New York Times. Social dashboards indicate Facebook marketing fashion changes by the season. In order to stay ahead of the competition, you might have to download a book or two, attend a webinar or five, and stay on a...