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  1. How People Search For Movies on Google Predicts Box Office Revenues [Study]

    The study states Google identified a 56 percent year-over-year increase in movie related searches from 2011 to 2012; demonstrating 61 percent of people use online resources to research a movie. Searches on Google tell us that moviegoers are...

  2. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    A popular quote states: "There are no new ideas. Especially now, most of us do a lot more than simply build links or worry about rankings. Fact: As SEOs we have far more power than we realize. We have the added power to attract a large number of...

  3. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    In January 2012, the keyword "flu symptoms" was searched about 74,000 times per month and had approximately 5.8 million results, and the majority of CPC distribution was within the United States. Most of us have, and these checkers can be used no...

  4. Google Pays $7 Million to Settle Street View Snooping Case

    The company will pay $7 million to settle a case backed up some 38 US states (which ). The following states will split the cash evenly ($192,000): Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Hawaii, Illinois...

  5. Valentine’s Day Ferris Wheel Google Doodle Searches for a Perfect Match

    While this one appeared in the United States, Canada, and few other countries: Tell us in the comments. Forgoing the traditional Valentine's Day Doodle, Google has produced a new interactive Doodle primarily honoring American engineer George Ferris.

  6. Google as Your Identity Provider: Where Are We Now?

    Especially if you read the patents on Authorship and Content which states; Ecosystem advocates tell us we're afforded a safer Internet, with more privacy and enhanced anonymity. Changing of Google Privacy Policy from US to EU.

  7. As Goes Paid Search, So Goes the Election?

    In the wake of last month’s presidential election, we’ve heard plenty of explanatory theories and analysis dissecting every aspect of the contest, from the varying accuracy of the pre-election polls to shifting demographics and the candidates...

  8. Why Your PPC Ads Must Meet the True and Positive Needs of Prospects

    Negative states are never as compelling as positive ones. Using negative states to motivate someone’s buying behavior points them away from a feeling rather than toward a goal. So if we want to become effective search marketers, it behooves us to...

  9. Microsoft Launches Bing Ads Sweepstakes & Funny Internet Explorer Video

    The sweepstakes is open to residents of the United States who are at least 18 years old. The elves at Microsoft has given us a couple of stocking-suffers in time for the holidays. Dailey, Director, Bing Evangelism at Microsoft Advertising, “We just...

  10. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    Presidential Polls] for the Electoral Scoreboard seen above swing state polls] to see how the all-important swing states are trending In the program announcement, YouTube News Whether you’re vlogging about which candidate you support, capturing...

  11. Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3

    This quarter, they report, the average CPC fell 40 percent in the United States and 27 percent in Canada. In the United States, they report, CPMs rose 40.5 percent while CTRs rose 61.1 percent. The average cost per click for Facebook ads in Canada...