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  1. Google AdWords Geo-Targeting Settings: How to Stop Losing Money

    Google will take liberties with your keywords and if someone uses a location modifier (city, state, etc.with your keyword, your ad will show. Whether you run a local brick-and-mortar store and want to drive more foot traffic or a national business...

  2. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    While our sample size of 100 won't win any academic research awards, it should give us a sense of a user’s online information retrieval behaviors. Users’ information retrieval habits are contextual – they vary based on the context of what the user...

  3. 31 Top Cultural Factors to Consider for International Search

    The state of Bavaria in Germany is strongly catholic, for instance, whereas the rest of Germany is largely protestant. Packaging services with your products might make them easier to sell, but the businesses will be searching for things differently.

  4. Using Search to Find Missing Persons: Scratching the Surface

    Twenty years later, her father still is searching. The website of New York state's Division of State Police no longer lists persons who have been missing since before July 1996. The need for dedicated channels is quickly evident when searching for...

  5. SearchDay | CEOs Should Drink the Social Media Kool-Aid

    Twitter and Local Search: A Status Update SEW EXPERTS: LOCAL & MOBILE SEARCH Twitter search brings structure to all the noise with an index of real time conversations.but is the excitement around Twitter causing us to force unnatural mashups, as...

  6. SearchDay | Do You Track Searcharoundings?

    SEW EXPERTS: SEARCHING FOR MEANING With advances in targeting, we often have some idea of where people are (geographically speaking), but how much time do we spend thinking about the searcher's state of mind?

  7. Universal Thoughts on Local Search

    When a user types in a search query that includes a ZIP code, city, or state, the returned results contain listings of local businesses in the organic listings. Continue to surf and search as you normally do, but keep in mind the wealth of...

  8. SearchDay: Can Google Predict the Next President?

    Link Building Ideas for Local Auto Dealers LINK LOVE The beauty of certain industries -- and the challenge -- is they're international, national, and local all at the same time. Billion Internet Users by 2012, China to Overtake US Internet Use by...