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  1. Rachel Louise Carson Google Doodle Honors Marine Biologist, 'Silent Spring' Author

    In 1980 Carson was posthumously awarded a Presidential Medal of Freedom by then-president Jimmy Carter. Her famous book was re-released in 1994 with an introduction by Vice President Al Gore. She also was a best-selling author of "Under the Sea...

  2. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Jerry Dischler, Google's vice president of AdWords Product Management, announced four enterprise-class tools to improve workflow, reporting, and optimization in AdWords: Dischler said at one point, "Many of you have told us that working in AdWords...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Scott wrote "Marketing the Moon" with Richard Jurek, president of Inland Marketing part of the hundreds and thousands of unsung participants from the golden age of spaceflight," Scott said. It began with President John F.

  4. Future of Search & Content Marketing: Expand Your Mindset

    This was the focus of the Future of Search and Content Marketing talk led by Jeff MacGurn, vice president of earned media at Covario. Think Bank of America, said MacGurn: If users are searching for “B of A” on their mobile device, they’re not...

  5. Google, Facebook, Microsoft & Others Join Forces to Fight NSA Spying

    Eight of the world's largest technology companies have signed a joint letter to the US president and congress, demanding reform on the methods used by government agencies to gather user data. Reflecting previous rhetoric from all the companies...

  6. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Overall, retailers are optimistic for the 2013 holiday season, hoping political debates over government spending and the debt ceiling do not erase any economic progress we've already made," said NRF President and CEO Matthew Shay in an October...

  7. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Keynote - The Future of Search - Eric Papczun, US President, Performics from BrightEdge Technologies Eric Papczun, President, Performics Siloed teams get us siloed messaging. Clearly, content has become the catalyst that has driven a dramatic rise...