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  1. Conquering Content Marketing, Step 5: Measurement

    Join us as we wrap up this five-part series on Conquering Content Marketing. He finally rolled over and peeled open an eyelid to check his phone. Lisa Hughes, a New York-based content marketer for UK apparel company British Outfitters, just learned...

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    According to Moz's Open Site Explorer, nearly one-third of their backlinks (linking domains) have the exact same anchor text of "affordable seo". We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Join us next month for part four of our content marketing series. Her eye widened, and her mouth hung open in disbelief. The company had been going through a PR crisis, created by Lisa's previous boss, Don, who made some online enemies with a...

  4. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Direct marketing gives us enough direction that thinking that far out of the box usually moves us away from relevance and connection with our market. Instead, we can inject small, critical doses of creativity that get us over the hump, that restore...