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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    According to Moz's Open Site Explorer, nearly one-third of their backlinks (linking domains) have the exact same anchor text of "affordable seo". We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Join us next month for part four of our content marketing series. Her eye widened, and her mouth hung open in disbelief. The company had been going through a PR crisis, created by Lisa's previous boss, Don, who made some online enemies with a...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The core contingent of NASA Public Affairs people—just about all of us—were ex-newsmen," King told Scott in a lengthy interview. Fundamentals are important so looking back informs us how to go forward.

  4. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Direct marketing gives us enough direction that thinking that far out of the box usually moves us away from relevance and connection with our market. Instead, we can inject small, critical doses of creativity that get us over the hump, that restore...

  5. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    Smart marketers and brands are engaging consumers in their own native environments across the Open Web. Secondly, the main purpose of digital video will change from purely brand awareness (cited by 94.6% of US media agencies as the prime objective...

  6. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    They've been really great, helping us identify changes we need to make, even on Christmas. They wrote a blog post update on the Google penalty situation, in an "Open Letter to Google about Rap Genius SEO" detailing where they went wrong, but also...

  7. Google, Facebook, Microsoft & Others Join Forces to Fight NSA Spying

    Eight of the world's largest technology companies have signed a joint letter to the US president and congress, demanding reform on the methods used by government agencies to gather user data. The open letter, published on the Reform Government...

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Not only do these handy marks help us to see the hot topics of the day and what’s #trending; more importantly, they enable marketers to track specific topics and conversations that can be used to inform the activities of community managers and...