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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Post to news streams? How much insight can [VENDOR NAME] give us on local activity? How is the team that will be working with us structured? Can [VENDOR NAME] provide us with posting moderation? Which data aggregators does [VENDOR NAME] partner with?

  2. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Many of us are already familiar with their addictively clickable headlines and penchant for serving up other catnip of the interwebs, but the brand is also expanding into more mainstream news coverage to provide users with their daily diet of...

  3. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    The good news is that it appears Google isn't giving them much "love" lately: We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for...

  4. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    The good news is, it is algorithmic, so if you modify your site, if you change your site, if you apply your best guess about what the other site is doing that you should be doing or that it is doing well, then it's always possible for the...