The app launched with 15 preset categories including such essentials as Gmail, Places, sports, travel, and news, but the initial iteration was just the beginning. As engagement with the app progresses, customized content begins to filter into the...
Facebook is now suggesting images of 308x308 pixels to show the traditional ad in the news feed, which is a significantly larger canvas size compared to the previous image dimensions of 100x72 pixels.
The good news is search ad providers are acting to give advertisers the tools to remain profitable despite this disparity in performance. The chart below shows us how far behind phone click volume is compared to tablets and desktops.
Target audience: Personas, keyword search volume, trends, news. Moreover, in SEO, we are facing tremendous challenges, as data that was previously available to us is now being taken away, making it even harder to make educated decisions on SEO and...
The industry is different now, but the good news is that you can still be a badass link builder in the post-Penguin era. The better news is that you only need one tool to build the best links in the world: your brain.
The format of choice has been chronological feeds, such as Facebook's News feed and Foursquare's Explore. Put another way, the social connections that bind us don't correlate to food taste or M.D.ratings.
Start following people that would be interested in the event as well as local news people. Local news types may pick up on the story. In the case of your fundraiser, the best way to distribute a press release is to go to the website of each local...
And these content creators have built a broad spectrum of channels that have made YouTube into a news, education, and entertainment destination that 1 billion people around the world visit monthly. You'll be hearing more from us, and them, as we...
News Tell us about it in the comments below. Before you get too cozy with a new Google product, you may want to mosey on over to Gwern.net, a site that published data attempting to predict Google product shutdowns.
You know that moment when you're staring at your Twitter feed, your RSS list or even your Facebook News Feed and everything reads unbelievably boring and unoriginal? Or some world news. A little break helps us all clear our minds.
Just as TV news programs often show upsetting images of atrocities, people can share upsetting videos on Facebook to raise awareness of actions or causes," it said in an earlier statement. We will remove instances of these videos that are reported...
Facebook's CFO David Ebersman said the growth in ad revenue was driven by the strong performance of news feed ads. We have an ad format that works on mobile and we have identity so that we can put the right ads in front of the right people.The big...
Here's a quick recap of search and social marketing news and tips from the past week. He was on CBS news yesterday (here's a recap by CNET). Former Google CEO shares vision in tech treatise (AP) provides a look at Schmidt's "exploration into the...
Google has acquired news summarization start-up Wavii for more than $30 million. Seattle-based Wavii uses natural language processing technology to distil online news into topics the users most care about, whether it be politics, celebrity gossip...
That's not necessarily news, but comScore data also reveals the number of unique searchers by industry category. Our advertisers and partners often tell us that Bing Ads converts better and has lower CPCs, and we know that our audience drives that...
Back in the day, this would be filtered through a few key sources like magazines, news outlets and a limited number of field experts. Google+ for the Rest of Us". Takeaways: Those of us, including me, who haven't done much on Google+ need to get...
This is great news for everyone. For those smaller advertisers who have limited time to work in Bing Ads this is great news because the work they will invest in their Google enhanced campaigns will be importable "as is" into Bing Ads.
LinkedIn buys Pulse for $90M as its publishing ambitions take shape – VentureBeatPulse, a news reader app, has 30 million users and aggregates updates from social networks and 750 news publications. Here's a quick recap of search and social...
According to David Meerman Scott, newsjacking is a “process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.
Instantly, the masses are made aware by mainstream news sources of what could possibly be a huge social media blunder, often made by celebrities managing their own social accounts. Celebrities will continue to surprise and inspire us when it comes...
