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  1. Elite SEM Wins Best Agency at U.S. Search Awards

    Best In-House Team: AOL, GSD Audience Development Team The fact that our peers voted us best of the best is very humbling, and it's nice to know we have such a great reputation in the industry," Kirshner says.

  2. Social Customer Service Secrets to Avoid Negative Search Results

    And if you are going to have social media house rules and regulations, keep a positive tone. All businesses are selling something and as David Meerman Scott reminds us in his latest book The New Rules of Sales and Service: It’s the buying habits...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    They either want everything produced in-house or they have a different agency that handles content. Now, granted for most folks this is an oversimplification, but for the purposes of this article it allows us to identify the most important steps in...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    For example, with a property client we created a visualization of house prices vs.travel time vs.train fares to find the best/worst places to commute into London. Please let us know in the comments! That’s a question most SEOs, marketers, and...

  5. EU Commissioner Hints at YouTube Probe After Google Investigation

    In a speech at Chatham House in London, Almunia said he was aware of criticisms of a mooted YouTube policy on independent music and other issues, and could turn his attention to them at a later date. At present, we are conducting preliminary...

  6. A Recipe for a Tasty Semantic Search & SEO Salad

    Get your house in order before trying to attract more visitors. Each of us has our own idea of what it entails, but at the end of the day, I think it can be generalized as marketing. It seems that there's a lot of misunderstanding surrounding the...

  7. 26 Free Must-Have Tools for PPC Success

    I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. A few of us old-timers remember life before AdWords Editor. OK, it's free if your computer has Microsoft Office...