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  1. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    If the first click helped the user decide to go to France for their holiday, then I need to give that some credit. We've had attribution tools in AdWords in a long time in the form of Search Funnels, but the new introduction brings us attribution...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    In December, Marin research showed smartphone CPC lower than desktop and tablet – even during the 2013 holiday shopping season. In fact, retailers spent more on PLAs in each month of 2013 than in October of 2012 (the first month of the service as...

  3. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    Last week was a holiday week, and the campaign was intentionally bid down. Google always lets us know when we're below our daily budgets on campaigns. Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Those statistics will probably shift upward, maybe dramatically, after the 2013 holiday season. It's also possible that we'll see the release of a premium Google product to give us access to that data through another channel from Google in the year...

  5. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Even government shutdowns can't put a damper on the consumer's plot to shop this holiday season. In fact, the National Retail Federation forecast sales in November and December to increase 3.9 percent from 2012 to $602.1 billion – higher than the...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    GJ: If you could ask Google for a holiday gift, what would it be this year? People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword data...

  7. How to Use Data to Build a Well-Timed Marketing Campaign

    For holiday campaigns, much has been done to break down consumer behavior into smaller, predictable and measureable events – Black Friday or Cyber Monday for example. There are nearly 120,000+ public schools and an estimated 15,000+ public school...