Let's suppose that this new public storage business is being started in May, and eventually the holiday season will be upon us – so you want to see how your competition tackled the season the year before.
Take another example of the UK‐based holiday villa rental company, Premier Holidays. While most would expect blog posts along the lines of fabulous holiday destinations, swanky dream villas or travel tips, they scored a massive hit online with...
A single photo may get thousands of likes, shares, and comments and gives the photographers (both amateur and professional) a chance to showcase their work, and the fans to share their holiday pics. Most of us think about marketing our businesses...
First, from Adobe's analysis of "…billions of visits from 500 retail websites during the holiday season": only 2 percent of visits come from social, while 34 percent come from search: But it gives us a finger-in-the-wind check as to where social...
Microsoft launched its Scroogled website and attack ads in November ahead of the holiday season. In fact, after our original post published, a different Microsoft spokesperson got in contact to tell us the Scroogled "campaign will continue" and to...
Here's a look back at how Google has celebrated Valentine's Day through the years (note: Google didn't post holiday logos in 2002 or 2006): Tell us in the comments. Forgoing the traditional Valentine's Day Doodle, Google has produced a new...
I was actually in the “K”s looking for the Koo Koo Bear Kids catalog to search for holiday gifts for my niece and nephew when the King Arthur Flour catalog cover caught my eye. King Arthur Flour is a gorgeous time waster for those of us who enjoy...
They either couldn’t change dance partners or were reluctant to do so heading into the holiday shopping season. But there’s upside too for us as marketers, as CPCs are lower than traditional paid search while conversion rates are about the same.
Apple's returns policy was the most popular search among all companies on the holiday, according to market research firm Experian and the Daily Telegraph. The rest of the list is made up of Argos, Harrods, Debenhams, and Toys R Us.
To learn more about mobile PPC, here are a few tips for mobile holiday PPC that also can be applicable to many other industries. Tell us in the comments. Well, let’s face it, it can be pretty exciting and exposes new possibilities, opportunities...
By the time this article publishes, the holiday season will have been either a resounding success for online marketers, or a doomsday proposition only imagined by Wall Street pundits and Mayan mathematicians (if we’re still here to read this).
Both of these items are hot tickets for the holiday season this year, and trends for 2012 show that apple.com was bidding on the most keywords of 2012 in April with 184,000 and more than 1.2 million in Ads Traffic, and in September (likely for the...
Black Friday and Cyber Monday, often looked at by holiday enthusiasts as the official start of the retail holiday season, results in a great deal of advertising. Retailers took different advertising routes in an attempt to accomplish their holiday...
Each tip, or gift, looks like a holiday card and it offers an idea on obtaining new links.iAcquire has started a series called “12 Days of Linkmas”. A Holiday Link Building Series of Valuable Tips for You
Hopefully this holiday season I can avoid working on computers at family gatherings. Have a safe and happy holiday season! I bought this hoodie for myself and my husband because anytime we visit family they say, “hello” and then right after that...
Each holiday, it gets more difficult to decipher the various reports we receive, as more and more companies share their insights. For the holiday season-to-date, $16.4 billion has been spent online, marking a 16-percent increase versus the...
Bing is calling out Google this holiday season. In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad Google Shopping results, and has launched a national campaign trying to spotlight Bing as what...
Yet IBM also shared, "This year's holiday shopper was hungry for great deals and retailers didn't disappoint, rolling out compelling offers which consumers gobbled up on Thanksgiving straight through Black Friday.
E-commerce sales on Black Friday, traditionally the kickoff to the holiday season for brick and mortar retailers, surpassed $1 billion for the first time in history. Performics saw holiday shopping begin to ramp up five days before Black Friday...
While Facebook is pushing its own newly-launched ecommerce effort, Facebook Gifts, retailers connected to Facebook are also seeking a piece of the holiday shopping action ahead of Black Friday. Wrapp likes to cite data from CEB Tower Group that e...
