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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    This is a very common question marketers ask -should I spend dollars on search when I am showing up in the top positions organically? Most of us, however, are not Target. Bidding on your brand terms can provide a lot of benefits - they tend to have...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. All businesses are selling something and as David...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Exactly the effect advertisers spend hundreds of billions of dollars on each year to achieve in the form of commercials. And what we do in each of these places is read, watch, and listen to the stories our friends, contacts, and influencers share...

  4. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The benefits of getting your content in front of someone looking for a product or service in your vertical, as opposed to throwing marketing dollars against the wall and seeing what sticks, are clear.