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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Exactly the effect advertisers spend hundreds of billions of dollars on each year to achieve in the form of commercials. And what we do in each of these places is read, watch, and listen to the stories our friends, contacts, and influencers share...

  2. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The benefits of getting your content in front of someone looking for a product or service in your vertical, as opposed to throwing marketing dollars against the wall and seeing what sticks, are clear.

  3. 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search

    Form Factor: Several years ago I paid several thousand dollars for Lasik surgery to never have to wear glasses again. The last few (turbulent) days in the search space with the rollout of Google's latest algorithm, Hummingbird, has seen us take...

  4. Converged Media in Marketing Starts With Breaking Down Silos

    Speak in dollars. Forrester suggested a tactic that showed the dollars and sense of the final goal. On one hand, the manufacturer's website said, tell us what you want to buy, Forrester - but the offline sales experience reversed that position.