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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if the fire department's blog has a post that talks about how your store donated free eyewear to all visually injured fire victims within their geographic jurisdiction, the link becomes far more relevant and useful in ranking your website.

  2. Why Social Media Listening is Important for Brands

    Listening insights can have implications for multiple stakeholders, and each department within a company has unique needs and therefore distinct listening objectives. These insights come from Tami Dalley, senior director at Salesforce, who spoke on...

  3. Google as Your Identity Provider: Where Are We Now?

    But it’s not only the Federal Government; there were six NSTIC pilot programs approved all in a variety of verticals including ecommerce, health, education, even the Virginia Department of Motor Vehicles.

  4. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Department stores continued to offer compelling deals and promotions that drove sales to grow by 43.1 percent over Cyber Monday 2011. Research and e-commerce companies give us a glimpse at the greater picture, though they do so through analysis of...

  5. Extreme Couponing: Searching for the Deals

    For example, P products at the grocery store as long as this couponing flexibility drives more overall purchases of their brands, but Macy’s would much prefer you do all of your department store shopping within their store than splitting your time...

  6. 'The Power of Google' Senate Hearing is Must Watch TV Today

    CEO Rich Skrenta noted that the products Apple has brought to market have done far more damage to Microsoft than the Department of Justice lawsuit they faced in the 1990s. It has added online commerce offerings in local retail and restaurants...

  7. Real Names: Google+, Government & The Identity Ecosystem

    Oh and that the agency that is entrusted with overseeing this venture, according to the document, is the Department of Commerce. The document, or “strategy” is very long and outlines a million reasons why this would all be very good for us as...

  8. Really Google? Penalizing Good Sites To Get Some Bad Ones

    So curious, Horowitz started to reach out to the numerous people at Google she had worked with -- AdSense, where their partnership with Google had made both companies a good deal of money -- their niched specific site has a great online audience...

  9. Combating SEO Implementation Paralysis

    Tell the IT department that these changes will bring in more money that could be used for other improvements. Developing a rapport with the IT department can be tough, but if their department is losing employees just like the others, then an appeal...

  10. SearchDay | Use Caution When Growing Your Site

    Mayer, vice president of search products and user experience, joined Google from Stanford's graduate computer science department in 1999 as the company's first female engineer. Taking a Small Business to the Big Time Through Search BIG BIZ So you...