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  1. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    During the most recently closed quarter, average ad revenue per timeline view in the U.S.came in at $2.17, while the rest of the world generated just 30 cents. For the sake of advertising, its bread and butter, Twitter plans to increase and improve...

  2. Holiday Season Search Trends of Top U.S. Retail Brands

    Home improvement stores are on the rise as society makes enhancements on their homes themselves to ultimately save dollars and cents and increase resale value. It may seem that Best Buy and Apple are two very different electronics providers, but...

  3. Why Quality Score is One of the Least Important AdWords Metrics

    After all, Google now insists that you pay much more for a click – perhaps 50 cents instead of 5. Recent discussion among search marketers over whether lowering a keyword bid can lower quality score reminded me of a totally different topic: the way...

  4. YouTube TrueView Ads a Recipe for Success for BBQGuys

    At a budget-friendly cost of 2 to 3 cents per click on a predetermined $3 to $5 a day budget, the company is benefiting from a highly affordable, flexible advertising solution. YouTube has given us the perfect tools to grow our business by showing...

  5. Ask.com Unveils 'Search for the Cure' to Raise Money for Breast Cancer Research

    Ask.com will donate 50 cents for every person that adds the skin and answers the questions correctly. One of our greatest opportunities in the fight to end breast cancer lies with the many people who tell us they want to support Susan G.

  6. Yahoo Q2 Post Slight Decline, Yang To "Put Back On Winning Path"

    The company's second-quarter net income was $160.57 million, or 11 cents a share, compared with $164.33 million, or 11 cents a share, last year. While our business continues to grow, we need to dramatically improve our performance and I intend to...

  7. Contextual Search Ads: Boon or Bust?

    A representative client with an average search cost per click (CPC) of 75 cents found a benefit through content targeting, where the average was around 55 cents. In this program, "We reach out to all the sports sites via Quigo and Kanoodle to...