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  1. How Can Good PPC Managers Become Great PPC Managers?

    If the AdWords note said, "Landing page experience: below average," we'd work with the client on improving how the landing page supported the keyword we were looking at. The keyword-level view in AdWords will give you hints on how to improve...

  2. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Try reviewing the latest updates in AdWords here and here, and in Bing once a month when you're performing some of your other...

  3. Searcher Personas: A Case for User-Centric SEO

    Keyword search volume data moved deeper inside AdWords with the Keyword Planner. Not provided)" took website visitor keywords data away from us. Gather some team members together and brainstorm to flesh out each of your personas using your own...