Google's CPM-based Premium Sponsorships are being phased out, leaving CPC-based AdWords as Google's sole ad unit. Google has yet to make an official announcement, but the signs are clear -- its CPM-based Premium Sponsorships are to be retired and...
Google's CPM-based Premium Sponsorships are being phased out, leaving CPC-based AdWords as Google's sole ad unit. The loss of premium sponsorships is good news for those in the AdWords program. The company stopped offering Premium Sponsorships to...
Google's CPM-based Premium Sponsorships are being phased out, leaving CPC-based AdWords as Google's sole ad unit. Search Engine Watch News + SES San Jose Agenda Now Available + Google Ends Premium Sponsorships + Reader Q&A: June 2003 + SearchDay...
Google's Premium Sponsorships On The Way Out Search Engine Watch News + Search Engine Strategies Coming To London, San Jose + Yahoo's Search Engine Continues Evolving + Google's Premium Sponsorships On The Way Out + Google Buys Applied Semantics...
Google has an alternative CPM product, the two "text banners" that are now called Premium Sponsorships, which appear directly above the usual editorial results. If no one's bidding on a term, you still may have to pay a premium for it.
Premium Sponsorships are the two "text banners" that appear above Google's editorial search results. Ironically, while Google introduced a CPC program to be more competitive with Overture, it's the CPM-based or fixed-priced "Premium Sponsorship...
